"WHITE COLLAR Star Tour" Art Exhibition

The starry mid summer night, WHITE COLLAR, hand in hand with the world-class art master Hilton McConnico, through the memory of time, awakening the elegance of the soul, brings a world-class fairy tale installation art exhibition, let us feel a wonderful artistic journey full of illusion: "WHITE COLLAR Star Tour".

In July 26, 2008, along with the prologue of the "WHITE COLLAR Star Tour" art exhibition, white-collar and another super large shop face were honored, and the brand art space was created at the same time.

Needless to say, this is the permanent brand art space established by Chinese brands for the first time. It is also the first time that Chinese brands have jointly launched world-class exhibitions of art exhibitions tailored for brands.

This marks the beginning of cooperation between white-collar brands and international mainstream artists.

The white-collar art space store located in NEW VILLAGE, new Chaoyang District, is divided into two levels: one is the lifestyle shop with the latest image of the white-collar brand, the two is a permanent art space dedicated to the holding of art exhibitions, and a pure art exhibition with the world's water standard is specially organized. The two floor is a white-collar art store.

And the great master Hilton McConnico became the first artist to hold the opening exhibition.

Hilton McConnico is an American artist who lives in Paris. His installation art has won high prestige in the global art field and made it among the top contemporary artists.

In particular, he has designed more than 20 exhibitions worldwide for Hermes, and his flagship building for luxury brands in Tokyo and Seoul is also regarded as the most classic installation works of art in Hermes.

The exhibition was specially designed for white-collar workers to show the brand art of white collar "only elegant women" and the brand spirit advocated.

The "Star Tour" installation art exhibition, through 12 coherent but creative art installations, tells the story and pursuit of a woman's life through fairy tales. It is the biggest dream of every woman to travel through time, beyond the definition of time and space, and to reach the realm of eternal youth.

White-collar workers try their best to give elegant and beautiful women the beauty of their lives, so that each stage of their life can bring their unique beauty to pcend time and space, and pass grace through time.

"Star journey" is such a fairy tale, a self story story, a journey full of dreams and poetry.

The images contained in it will touch our deep consciousness and soul, and visitors will gradually enter into a fascinating atmosphere and be led into dreamland step by step, an ingenious dream presented by the white collar to the public.

The opening of the exhibition was arranged in the Orange Hall of NEW VILLAGE (Taigu Square) which was just completed. The whole hall was dressed up as a fairy tale world of stars and stars. The atmosphere of decoration and art echoed with the theme of the exhibition was filled with the whole hall. All the large spherical ornaments imported from France were only unveiled at the party in Le Louvre Museum, France. This high-profile appearance before the Olympic Games in Beijing will certainly surprise all the guests present. This, in fact, represents the mentality of the white-collar operators, and regards the ball as a distortion of the circle and zero, which implies that the brand will return to zero after reaching a certain height.

The fashion conference that echoed the stars showed the fashion trend of 2009 to all the media and guests present. This grand artistic flourishing attracted the cultural Commissioner from more than 30 embassies and consulates in Beijing and the mainstream media of more than 100. It is another grand art activity before the Olympic Games.

In 2008, the white-collar of fashion frontiers constantly created exciting business miracles. Following the opening of the white-collar future space store in China Merchants street in January 18, 2008, the white-collar visual space shop opened after the SOLANA International Business District opened. The unique style of white-collar art shop is also settled in NEW VILLAGE, Tai Koo square, an international brand.

The cooperation between white-collar workers and world-class art masters has also been seen as a declaration of Chinese brands abroad. It has announced cooperation with international mainstream artists and will bring a structural creation to the fashion industry.

WHITE COLLAR's vision and vision for art is worthy of everyone's respect.