Analysis Of Brand Marketing Under "Qinghai Tibet Velvet" Mode

Brand management is a profound knowledge.

In the forest of Chinese brands, Qinghai Tibet velvet is only a rising star, though unlike many old brands with many years of history, they have a youthful vitality and strong communication strength that belongs to young brands.

Then, how does the Qinghai Tibet velvet brand step into the Chinese brand market step by step and walk into the consumer's mind?

Which product and brand should be sold first?

Qinghai Tibet velvet has always been a "fetch" approach to absorb the length of the family, and gradually formed its own marketing tools and marketing methods.

Because of this, we can win a place in many brands.

Throughout today's clothing market environment, many enterprises have been doing product marketing, rather than brand marketing.

This is actually a short-sighted approach.

Many people believe that the brand is born to serve the product. In essence, it is not wrong.

But if this idea remains unchanged, the future development of the brand will not be able to guess at all.

Looking back at the brand thinking of Qinghai Tibet velvet, selling products is always the next goal. Selling brand is the ultimate goal.

Selling products is just a way for consumers to understand the business and understand the corporate culture, which is equivalent to the role of an intermediary.

The goal is to complete the accumulation of brand recognition and trust by consumers.

It is precisely this product's philosophy of serving the brand that makes the brand of Qinghai Tibet velvet step by step.

Then, what is the uniqueness of the brand marketing of the Qingzang cashmere? In fact, in the view of Qingzang cashmere, brand marketing is the first thing to do.

For Qinghai Tibet velvet, brand is a concept and symbol that highly generalizes its own products. It is made up of stable quality, superior price and standard service system of competitors.

This also doomed the Qinghai Tibet velvet in its brand marketing process to uphold a "golden mean" way.

It will not seek fame in a short time, nor will it neglect the quality while reducing the price.

The unique selling points of products are extracted from all products, and the brand LOGO and VI systems are redesigned and upgraded. The brand is labeled with "cultural labels", and the brand new spirit and connotation are given by the story and culture behind the brand.

Moreover, this cultural connotation is closely related to the products of Qinghai Tibet velvet, and is suitable for the successful urban people who are 25~58 years old.

The urban consumers born in the 50s to early 80s of the last century advocate high quality and cultural life.

The connotation and culture of the brand just make the guide and distributors have a good breakthrough point when introducing products, and use culture to draw out the function and utility of the products, which can arouse the resonance of customers' hearts, easily obtain great emotional approval, and better bridge the sales.

Therefore, the shaping of the connotation of Tibetan velvet brand is not so much a commercial act as a kind of humanistic concern.

Accumulation of public praise in word of mouth marketing

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The input of Qingzang velvet in word of mouth marketing can be said to be omnidirectional.

From the moment customers enter the shop door, they have been regarded as consumers.

Whether he buys or not, he will enjoy good service.

There are many ways to seize potential customers like this, but the most important thing is that you have to let your customers feel your sincerity.

In fact, everyone is the opinion leader of a certain social circle. The opinion leader is the "activist" who often provides information for others while exerting influence on others in the interpersonal communication network.

Let this part of the opinion leaders identify your brand, then there will be the most primitive oral communication.

This is what we often call word of mouth.

Chatting between relatives and friends, they can all become the way of brand communication.

Just imagine, when the customer tries clothes, the relatives and friends on the side say that this dress looks good. It must be better than salesperson's saying good-looking.

In the whole process, the brand must first be remembered by others, followed by like it, and then purchased.

Liu Yunqiang, chairman of the Qinghai Tibet velvet industry, often said, "what is brand? The word" product "is made up of three words, and three people say the same thing. This is called brand.

Many brands have experienced a painful and embarrassing period at the early stage of their creation. They have been ignored or even classified as unnamed in the mind.

Many domestic brands have fallen at this juncture. In order to change this situation, we must exert a subtle influence on consumers and constantly upgrade their brand's soft power.

In the early days of the founding of Qinghai Tibet velvet, apart from the large number of advertisements invested by many media, the humanized marketing method has always been an important factor for its brand development.

In fact, whether it is business or other industries, people-oriented is always the eternal king.

Brand is raised, it is difficult to exceed two points, one is time, the two is capital.

Behind any brand is the myth of wealth. It is the accumulation of creative wealth, which is complementary to each other.

After a period of development, each brand will enter a stagnant bottleneck period. The Qinghai Tibet velvet brand has encountered many bottlenecks in the development of these years.

But there is always a force that can make it break through the bottleneck and achieve broader development space. This power is called brand innovation.

So, what is brand innovation? From a technical perspective, it can be regarded as a business mode of "brand culture + product design + enterprise culture + globalization", but on the other hand, innovation is the creation without foundation, that is, people's unheard and unseen ideas and ideas.

In other words, it is the subversive way in the process of creating products.

Since the beginning of the founding of the Qinghai Tibet velvet brand, it has never ceased. In the view of Qinghai Tibet velvet, we can not simply regard brand innovation as a change of brand symbol.

In fact, brand innovation contains much content and wide range, such as product innovation, service innovation, management, business mode design innovation, channel, pricing innovation and so on.

Therefore, brand innovation can not be one-sided understanding of advertising investment. If we only understand it from this perspective, we will have a bias in understanding brand innovation.

We recall that the brand image innovation of Qinghai Tibet velvet history has gone through 5 times, including management innovation and service innovation.

Since innovation is a revolution, it will take some risks. But in the commercial market, risks always coexist with profits.

Liu Yunqiang, the head of Qinghai Tibet velvet, has always been bold in his attitude to the outside world.

Not only does it need to have economic strength, but also courage.

Entrepreneurs can not hide their money and spend it; they must also exercise courage, boldly innovate, and constantly accept new ideas and new ideas.

Only in this way can we keep the fresh blood of the brand, and turn those good ideas into the source of profits.

The road of brand is long, and its future is far away.

Real wealth is not money can buy, but it can create unlimited value, brand is such a wealth.

Therefore, brand marketing is a tool for the development of the Qinghai Tibet velvet, and its brand is also the way for China to go abroad and look at the world.