Luxury Before And After This Life
Luxury goods
Many brands in the industry are doing business halfway through.
Garment industry
At first, most of them made accessories and made accessories.
brand
What you did at first is probably an industrial product you can never imagine.
After hundreds of years of inheritance, their initial experience has almost been completely forgotten.
Looking for the footprints of those "halfway through" brands, not to mention the good old days of the fleeting time, all for the sake of an unexpected, historical, humanistic, and brand's own imagination.
Chanel: from a hat to a fashion empire.
Before Ms. Chanel was not Mrs. Chanel, she was just a young girl who was curious about the upper class.
Ann Balson, a young officer, saw that the girl was very different. He could not bear to follow the crowd in the dirty pub, and brought her into the social activities gathered by aristocrats.
However, the girl who saw "Coco" was lovely and gentle, but was not used to dressing up like all the ladies.
At a dance, she pulled out a feather hat and pulled out a feather. Although it attracted the aversion and exclusion of the ladies around, she also won the praise from Arthur Carbo, the British nobility.
So he took her hand and gently turned along with the music in the middle of the dance floor. This is probably the most nod and smile of her memory in the picture that Chanel recalls later. It is also the initial sprout of the Chanel career Kingdom now.
Later, the story was so sweet and touching that the girl hired a carriage for two days and two nights to catch up with the departed kappa. Kappa did not dislike her birth and held her tightly in his arms. So they fell in love and went to Paris together.
Until one day, Carbo said to her, "I think the hat you designed is very nice."
Then, the Chanel hat shop is really open.
Compared with the historical review of many hundred years old shop's nearly official "we are a traditional craftsman", Chanel's past stories are always beautiful and lingering.
In the old days when the film was lit up with yellow light, miss Chanel did not care that she had not been called "Mrs. Kapo". She just happily designed all kinds of simple caps and put them out one by one.
Carbo tried every means to make Paris's most famous opera actor wear Chanel hat on stage.
As the days went by, the hat shop of "Chanel Mode" became more and more popular. Until 2009, Karl Lagerfeld reproduced the immortal skills of the Chanel brand on the hat in the "Paris Moscow" advanced handicraft workshop series, and people sighed that "the hat shop of that year has now built the dream kingdom of women".
Ms. Chanel has not been trained in professional fashion design. She spent her whole life designing her clothes with her intuition of beauty: she plucked the feather on the feather hat, so she began to design the hat. She cut the coat that Carbo gave her to protect herself from the cold, so she began to design fashion.
The posterity of the fashion design is full of admiration for the most attractive lady in the fashion history. She not only tells the world that she can create a legend like a halfway house, but also makes her men and women have faith in love and life: everyone must have a most important dress called "self".
Herm s: from luxury harness to scarf fashion
Herm s has never been separated from the word "luxury" in two words.
Whether in the Second Empire or in twenty-first Century, the shops sold by Herm s store are always noble and noble.
When Herm s was born, there were no cars on the road, only carriages.
It is a time of singing, dancing, rising and drinking. When a private tailor's hand-made sewing is not enough to show his identity, the carriage, as the only means of pport, becomes a bargaining chip of the rich class.
Herm s is famous for its chariot brand. It records the typical features of the era truthfully. The coach on the label is called "Le Due", and it is the most luxurious style that only the nobility can control.
The harness produced by Herm s, which uses "Le Due" as the signboard, is also precious to Paris people.
In fact, today's Herm s still insists on producing beautiful and durable harness, which is almost the same as that of more than 100 years ago.
But when the road has completely become an exclusive lane for cars, the third generation of the brand's successors decided to start producing the most expensive and most beautiful handbags in the world. The scarf series launched in 1937 has created a sales miracle in the history of fashion.
However, when the women now murmur about their dreams, they may be a Kelly bag or a Birkin bag. Their men already have other ideas. The ultimate dream of Herm s left to men has never changed for more than a hundred years: driving Le Due, laying a harness of Herm s s, and running around and around the Senna river.
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