Foreign Trade Clothing Enterprises: Create Their Own Brand &Nbsp; Clear Positioning And Vitality.

Foreign trade clothing enterprises create their own brands

The establishment of independent brands is now the main way for many foreign trade clothing enterprises to export to domestic market. Many garment enterprises in our district are actively creating brands. Mr. Xia, who runs the foreign trade clothing industry, told reporters that the creation of brand clothes was just beginning to be unsatisfactory. In the near future, after the new partners have joined in the battle against the Internet market, their creative team has successfully broken through the brand positioning and product planning to re energize their clothing business.

Brand building must be targeted.

Mr. Xia enterprise We are stepping up the spanformation and development from export to domestic sales. At present, his development goal is mainly from the early sale of physical products to the network marketing. He believes that understanding the clothing market and accurate positioning is the foundation and important factor to ensure the sustainable development of the brand creation. After a thorough investigation of the market, he has a clear understanding of the general situation of the market. "Nowadays, the diversification of clothing products and the diversification of consumer demand, the requirements for clothing are also becoming more and more differentiated. After discussions with partners, we believe that there is room for further development of brand in children's clothing market.

Soon, Mr. Xia chose to build children's wear brand as an entry point for the spanformation and development of enterprises. Along this entry point, that is, the positioning of the brand, the next step is to identify the three elements of the product, the age of consumers targeted by the brand. Product style positioning in a defined age group. Price positioning of products. Mr. Xia said that these three factors must be taken into account. Design Manufacturing and marketing capabilities.

"Our product style must cater to the needs of consumers and markets, and best resonate with buyers. Then we are recognized in the production of products. This is the first step in success. Secondly, our brand should have obvious characteristics. My partner, Mr. Mei, said that in the current brand market, valuable brands only need to have a look, so that our customers can understand the characteristics of the brand, and in our physical stores, online stores, advertising, product packaging, can reflect our brand and product information. Finally, we are manufacturing enterprises directly to the network business spanformation, the cost of goods and spanportation can be ignored, eliminating the middle profit, the most direct performance in the pricing of products. Mr. Xia said.

"Touches the net" the brand completes the plan first.

Mr. Xia told reporters: "to run a brand, we must plan products, including the range of products we produce." He believes that the establishment of a reasonable product planning, including style, category, quantity and price system is a very important part of the brand.

Mr. Xia's partner, Mr. Mei, thinks the Internet. brand The product planning has greater flexibility, which is summed up by his career in network marketing. In addition, the biggest advantage of creating brand in the Internet market is that we can thoroughly and comprehensively display the selling points of products by means of technology and templating. In particular, the three aspects of the product's functionality, fashion and added value, such as unique fabrics, workmanship details, exquisite collocation or accessories, and other aspects to achieve. Whether online brand or Taobao seller, the packaging of product selling points, no matter how it is handled, usually centers on these three points. Therefore, in the planning of brand products, Mr. Mei focuses on the three aspects of functionality, fashion and added value.

There are many factors to consider when a brand is created and developed. Mr. Mei thinks that only by truly finding the development orientation of the brand can the independent brand survive and occupy the market.