Tianyi Zipper Innovation Concept: 42

Everyone knows Spin Hard work, in such a difficult circle for men to fight successfully, what kind of wisdom and courageous Zhang Ruiying has, the reporter's heart full of curiosity. Unlike ordinary businesses, Zhang Ruiying arranged the interview in the beautiful Turtle Head Islet, not sitting in the office with no restraint from the entrepreneurs, but some sharing the experience of life with a caring and enterpriser.

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Heart and soul

Like many entrepreneurs, Zhang Ruiying, who was at the beginning of his career, was under great pressure to explore. "At that time, I had only 60 thousand yuan. With the funds of other shareholders, I borrowed 1 million 200 thousand yuan from loan loans, and there was a shortfall of about 2 million yuan. We did not give up. Instead, we did everything we could to get the company started. Speaking of the hardships of that year, Zhang Ruiying still felt a little excited.

In 2002, despite a year of hard work, the company survives in the fierce market competition, but there are still many deficiencies in capital and personnel. At this time, Zhang Ruiying was betrayed by his peers. Several shareholders who started business together ran away with the only cash. Such a blow is no doubt a bolt from the blue. However, Zhang Ruiying has not given up but decided to start his own business again. This was her most direct motive force at that time.

At first, the company did not have any customers. Zhang Ruiying decided that some of his employees ran customers, some of them debugged machines at home, and trained workers. After a while, the company ushered in a large order. For this single business, employees of the company take turns to work overtime in 1 months. Zhang Ruiying sighed, "I was the general manager who had added 6 overnight classes. I could think of how hard the other employees were, and I really felt the feeling of standing up and falling asleep." Zhang Ruiying had 5 yuan in her pocket at the most difficult time in the early days of her career, and she hadn't bought it for two years. clothes Whether it is economic hardship or the hardships of starting a business, she has no time to take care of these things, but devote herself to the heaven clothes. zipper In the development.

In 2004, the cost of labor in the Pearl River Delta has risen. With keen commercial intuition, Zhang Ruiying soon realized that the next problem facing the rising labor force must be the Yangtze River Delta region. So, from the beginning of the year, zipper became a professional niche market -- functional zipper. Zhang Ruiying said frankly that the high value added products and the rising potential of the market are the main driving force for the transformation. In the first two or three years, the flame retardant zipper of DAC was applied to DuPont products of the United States. However, due to its low dosage, DuPont could not supply directly, the cost of the agent company was too high. Zhang Ruiying began to search for similar products in newspapers, magazines and networks. Finally, he found the Yantai Taihe new material Limited by Share Ltd. Quality and DuPont, we put Tae aramid inspection report to customers, customers gradually began to recognize Thai products. After finding the new aramid fiber as raw material, the company's development has made a new breakthrough, Zhang Ruiying finally relieved.

Killer

Excellent product concept Gou Xin

Now that the company knows how to make good use of it, the company has not used her to do everything personally, and sometimes even jokes with her employees: "Zhang always goes to rest and play. Don't let us distract." Although the zip fastener has come to the leading position in the industry, Tianyi people should not only become China's YKK, but also take YKK as the goal and occupy a place in the world. Some people may say that she is ambitious. No, she should be ambitious. Chinese enterprises must have such ambitions. Zhang Ruiying always believed in a word, the way of thinking determines the way out, and the pattern determines the status. This sentence inspires her to lead. Vest zipper Going forward and not complacent is Zhang Ruiying's belief and his belief in heaven's clothes.

The development and production of waterproof zippers and flame retardant zippers are the advantages of the company. Flame retardant zipper It also includes metal flame retardant zipper, resin flame retardant zipper, nylon flame retardant zipper. And all production facilities are imported from Germany and Taiwan, and strictly implement the ISO9001 quality management system. All products of the company are manufactured according to OEKO-TEX STAND 100 standard. They have been tested by SGS, STR and ITS international product quality agency and have achieved the ASTM1984 series standard.

In order to maintain competitive advantage, it is indispensable for Zhang Ruiying to focus on macroeconomic policies, understand domestic and foreign markets, participate in international exhibitions and exchange information, and train technical personnel. "The development of domestic flame retardant market is very large, and the trend of civilian consumption is obvious. We have great confidence in the market prospect, and we also have the strength to compete with foreign products." Zhang Ruiying's sonorous words once again showed a firm belief of a bold female entrepreneur in the industry and his own future development.