Comprehensive Pformation Of Guangzhou Department Store Outlets Format

< p > yesterday, the reporter learned that the modern department store stationed in Guangming Plaza has been fully pformed into outlets, with an area of up to 18 thousand square meters.

According to press reports, not only will Guangzhou open a new outlets this year, but also a number of department stores listed companies are actively expanding the outlets format.

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< p > in recent years, as an "exotic" outlets format, China has been developing vigorously. In the explosive growth of quantity, it has also developed its own distinctive development path: the product is not restricted to the luxury brand, but also from the suburbs to stride into the core area of the city.

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< p > the industry believes that the explosive growth of domestic outlets and the evolution of "Shanzhai style" have been adapted to the urgent need for new profit growth points in the retail industry, and that consumers need both good brands and affordable prices, as well as the practical requirements of manufacturers to resolve the pressure of inventory.

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< p > < a _xhe_href= "//www.sjfzxm.com/news/index_c.asp" href= "//www.sjfzxm.com/news/index_c.asp" > outlets < /a > has been developing in China for more than 10 years, but statistics show that at present, there are more than 400 outlets in China, which outperform the United States.

According to the reporter, a number of domestic listed companies are still actively preparing for the outlets project. For example, the new Tianjin outlets outlets is in the preparatory stage of the opening of the first business share project; fourth outlets chain stores of friendship joint venture opened in June, and said that in the future, there will be 8 to 10 outlets squares in the country.

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< p > from the point of view of Guangzhou, the outlets currently operating in the Tianhe City department store, Huambo and the Olympic Sports Center, the famous brand discount shop, universal outlets and Hai Ying Yi Cheng outlets square, etc., and the modern department store located in Guangming Plaza has also chosen the outlets format after three major adjustments.

This year, outlets will be opened in the new world of Hui Long.

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< p > not only has the quantity increased rapidly, but also in the location and products, outlets has gone out of its own "Shanzhai style" road.

It is reported that overseas outlets is located in the outskirts of 1~2 hours away from the central urban area, and the brand is dominated by international luxury brand luxury goods.

In contrast, domestic reporters learned yesterday that fashionable women's wear and footwear were the main products in the modern department store outlets located in Guangming Plaza, Beijing road. There was almost no international luxury brand in the brand. The whole shopping center adopted the fashion brand + super low discount mode.

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< p > and similar to the Chinese style pformation in Tianhe department store outlets, Wan outlets and other stores also exist, for example, Hai Yin Yi Cheng outlets has adopted a fusion of various formats of business mode: there is a first-line luxury luxury goods discount stores, and ordinary department store brand counters sell new products for the season.

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< p > < strong > factorial < /strong > < /p >

< p > strong > department store: looking for profit growth point < /strong > < /p >

< p > for the rapid growth of outlets in China, the department store industry analysts believe that this is closely related to the overall growth rate of the industry downturn and the need for new profit growth points.

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< p > youa shares 2013 semi annual report shows that during the reporting period, the company's Changsha outlets net profit increased by 500%; the Shanghai Qingpu ole project of friendship shares has increased by more than ten percent this year.

In Guangzhou, it is reported that outlets has opened up in the third quarter of the year, and the sales volume of Huambo stores in the Tianhe department store has reached about 500 million yuan last year, which has increased 5 times compared with its first year sales.

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< p > for China's outlets to go brand name, urban area or < a href= "//www.sjfzxm.com/news/index_c.asp" _xhe_href= "//www.sjfzxm.com/news/index_c.asp" > department store "/a", the retail industry veteran analysis thinks that this is mainly because the market environment of China and abroad is different from the market environment of different regions in China. Different developers have different interpretations of the advanced retail format of outlets, so different modes are adopted for different consumer groups.

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< p > < strong > consumer: take into account brand and price < /strong > < /p >

< p > and under the background of rising prices and low consumption, the format of outlets meets the two requirements of consumer brands and prices.

"The current price tag for clothing is 150%~200% in 2010, and the income of the public has not increased at the same time."

Luo Jianji, deputy general manager of modern department store, revealed.

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< p > it is learnt that the modern department store outlets will maintain a discount of less than 70 percent off in the future, and the price of goods will not exceed 128 yuan during the opening period.

Another person in charge of outlets is told the newspaper reporters that the discount for each brand new product should not be higher than 30 percent off.

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< p > < strong > < a > href= "//www.sjfzxm.com/news/index_c.asp" _xhe_href= "//www.sjfzxm.com/news/index_c.asp" > manufacturing industry < /a >: promotion strength is greater than < /strong > /p >

< p > "after the financial crisis in 2008, monetary easing led to overinvestment in the early years. One of the impacts on manufacturing industry is the need for continuous inventory."

An industry insider told reporters.

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< p > according to the statistics of China National Business Information Center, the sales volume of clothing retail sales of 100 major large retail enterprises in the first half of 2013 was 2.9 percentage points lower than that of the same period last year, while the sales volume of all kinds of garments increased by 3.3 percentage points over the same period last year.

From the growth rate contrast, we can see that the sales promotion of 100 retail enterprises is more vigorous, and also reflects the pressure of stimulating consumption and inventory.

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