The National People's Congress Issued A New Policy: Home Textiles Will Fade The "Famous Trademark" Aura.

< p > the Standing Committee of the National People's Congress adopted the decision to amend the "a href=" http://news.sjfzxm.com/news/list.aspx "Classid=101112107105" > trademark > /a > law, prohibiting producers and operators from using the words "well-known trademarks" in commodities, commodity packages or containers, or in advertising, exhibitions and other commercial activities. < /p >
< p > since then, after the national exemption from inspection and the suspension of famous brands in China, China's well-known trademarks, known as the "three great honors" by the domestic textile industry, have also been banned. < /p >
For P, many Chinese textile enterprisers are painstaking and dedicated. The reporter has consulted a lot of data, and only three dozen home textile enterprises can have the honor. Many enterprises regard these three honors as the "sword of the Shang Dynasty" in the terminal of stores, and many stores regard these three honors as the criteria for measuring the quality of enterprise products. < /p >
< p > enlarged publicity < /p >
< p > for some unfamiliar brands, consumers will feel more secure if there are "Chinese famous trademarks" in the packaging or advertisements. This is a common psychological contradiction among consumers. The performance of home textile industry with low concern is becoming more and more obvious. < /p >
< p > "since it has a" China famous trademark ", it is also reasonable for product packaging, because it is recognized by the government and authoritative, and it can also make consumers better distinguish and select products. Xie Ancheng, general manager of Southern bedding decorations, believes that the Chinese well-known trademark is printed on the product packaging and has a very strong positive effect on the promotion of home textile brand. < /p >
"P", which has been evaluated as "a href=" http://news.sjfzxm.com/news/list.aspx "Classid=101112107107" and "famous trademark" /a "many years ago, has also been used in the home textile product packaging. "It is undeniable that this really promotes brand awareness." Meng Lan group official told reporters, but in recent years, they have cancelled the well-known trademark in packaging, "because our brand is very famous, and no need to use it to advertise." < /p >
< p > "when you apply for a well-known trademark, there are two meanings: brand promotion and brand protection." Xie Ancheng admitted that after the successful application of the well-known trademark, they immediately applied it to advertising and packaging propaganda. This will further enhance the recognition of Southern bedroom home textiles and expand market influence. < /p >
< p >, however, the home textile enterprise with the intention of advertising and declaring famous trademark will lose its hope in the future. < /p >
< p > the draft amendment to the trademark law submitted to the third session of the twelve National People's Congress in June 26th this year stipulates that producers and operators should not use the words "well-known trademarks" for goods, commodities, packaging or containers, or for advertising, exhibitions and other commercial activities, and it passed the draft in August 30th. < /p >
< p > Xie Ancheng believes that the implementation of the new trademark law and the promotion of the declaration of well-known trademarks in home textile enterprises will reduce their enthusiasm to a certain extent. < /p >
< p > "at the same time, the adoption of the well-known trademark law of China has given us a large share of the large quantities of containers we have stored before. This will be a great expense." Xie An said, the passage of the bill, the time of the implementation of the new rules, and the circumstances in which occasions it can not be used is a matter of great concern to home textile enterprises. Because home textile enterprises need to know how long the transition period can prepare for new packaging printing and plate making, one important reason is that the packaging boxes of large enterprises are produced in batches, and the inventory of hundreds of millions of pieces is normal. < /p >
< p > Xie Ancheng also said: "China's well-known trademarks can not be used for publicity, it is indeed a great loss." < /p >
< p > the honor of being alienated < /p >.
< p > "for this reason, enterprises and governments are in a state of" striving for success "for well-known trademarks. Shao Hongxing, the marketing director of the Jiangsu grand group, who took the lead in getting the famous trademark, said that the government also takes the well-known trademarks as an index for assessing the development of local economy. It also has a high reward for the successful companies that declare famous trademarks, which also boosts the enthusiasm of home textile enterprises. At present, many home textile enterprises publicize well-known trademarks in packaging and advertising, and have misled consumers. Compared with peers, this is actually an unfair competition means in legal clothing. < /p >
< p > Wu Qifeng, a home textile marketing expert in China, believes that the original intention of the well-known trademark system is not an honorary title, but a form of protecting the well-known brand in law. Its purpose is to fight infringement. "Now many home textile enterprises have put the cart before the horse in their understanding of well-known trademarks. They have declared and identified as the purpose, and the fight against infringement has become an auxiliary function, rarely used for safeguarding rights. Therefore, under this understanding, the well-known trademark system has been alienated. Wu Qifeng said, "for a well-known home textile brand, it is not meaningful to declare a well-known trademark, because theoretically no one will take an unknown brand." < /p >
< p > "although we used to regard famous trademarks as honorary titles, in the past few years, we have completely reversed their views in the process of development and expansion of enterprises." Shao Hongxing said, "in our process of becoming bigger and stronger and integrating with internationalization, it is easy to be imitated, so we should make good use of well-known trademarks to protect our brands." < /p >
< p > > a href= "http://news.sjfzxm.com/news/list.aspx Classid=101112107108" > Xu Hangjian, director of the home textile design center, said that prohibiting the use of well-known trademarks as advertising and packaging is the return of well-known trademarks to the "origin". "Home textile enterprises do not need to pay big bills to declare. After having a certain reputation, declaring and being recognized as well-known trademarks will come true, and only when they have enough popularity, will famous trademarks come into operation." < /p >
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< p > "competition should be achieved through quality, after-sales service and technological innovation." Shao Hongxing said that if the enterprise wants to make the brand bigger and stronger, it should put aside the "nominal name" attached to the well-known trademark. If we speak with strength, we should increase the product's innovation and R & D capability and brand cultivation, and take the road of brand development. < /p >
< p > Shao Hongxing thinks: "the impression of customers on your products is subtle. It is really famous or famous. The standard of judgement is also in the hearts of ordinary people. It is better to make a brand name than to compete with those who are not well-known." < /p >
< p > for home textile enterprises, "China famous trademark" can not become an advertising selling point, and it is not a fatal blow. The way to change is to enhance competitiveness, and the improvement of strength depends on the strong foundation of the enterprise and the good internal strength in order to make the brand better and stronger. Trademark law will only protect the fact of well-known trademarks, and will not favor those who are famous brands. < /p >