At The End Of The Year, Department Stores Rushed To Win The "Birthday Party".

Dong Xu, the deputy general manager of the department store, thinks that with the advent of the network age, businesses should learn to adjust the way of communication with consumers in time, lower their own posture, and interact with consumers in a more intimate way, so that they can better keep the footsteps of consumers. "So," we change the expression 'celebrations' into' birthdays'. "

She believes that apart from discounts and concessions, consumers today are more inclined to focus on how to make shopping convenient and comfortable. Therefore, when doing activities, they will give priority to providing better matching services to consumers.

In addition to celebrations, more and more businesses are starting to hold activities that are not related to direct sales, such as showing themselves from the aspects of employees' mental outlook and vocational skills, and finally achieving the purpose of indirectly attracting consumers.

Yang Xiongxiu, general manager of Huarun Wanjia Hunan branch, believes that fresh food is the main lifeline of supermarkets. By organizing activities such as fresh professional skills competition for employees, apart from promoting employees' awareness of upgrading their professional service level, they can also move through such pparent sites, allowing consumers to feel more directly the professional services that businesses can provide for them, so as to ultimately cultivate consumer loyalty and enhance their trust in businesses.

As of 15 November 27th, the first day sales of Wangfujing department stores in Changsha have exceeded 100 million, which is undoubtedly a good encouragement for businesses who are trying hard to attract consumers in a very new era.

Reporters noted that in view of the inconvenience of the surrounding traffic, apart from the traditional attractive discount, shopping malls also produced many interesting ideas during the festival.

The Wangfujing department store has sent four shopping buses to the shopping mall from the East, north, northwest and southwest for 5 days.

And the new world department store fully integrated the restaurant catering format. Members can exchange 70 yuan cash coupons with 2000 points during the festival, while forwarding online WeChat WeChat to friends circle can receive coupons.

In addition to celebrates sales in the name of celebrates, many businesses in November chose to create their own "festivals" and activities to attract popularity.

In November 27th, the twelfth fresh skills competition finals of Hua Runwan's Southern District was held at Huarun Wan Yin Yin Ling Dian square.

At the competition, staff from various departments such as pork, aquatic products, fruits, vegetables and cakes from thousands of stores in Huarun were competing on the spot.

In addition, friends and groups also carried out the traditional "member PA" from November 13th to November 16th, which can get 15 times of shopping and a group of activities such as "visiting the group's store badges" and so on.

Reporter's notes

When "

It takes a little bit of careful thought.

When Hu Zijing and Wang Tian talk about electricity providers, there is a similar view, that is, "consumers who like to buy things online, most of them pay more attention to cost performance."

In a popular saying, those who like to pick up cheap middle and low end consumers like to go shopping online.

When the electricity supplier will put a large number of discounts and cheap goods in front of consumers, consumers can switch from A to B only if they need to move a mouse. The discount seems to be hard to touch their nerves anymore, making it harder for them to lose their cell phones, turn off their computers, and go to shop.

A little attention will find that almost all businesses will have a "birthday party" on the day of "shop Festival". Attractive discounts and rich activities are all aimed at attracting consumers.

However, we will gradually find that some businesses are playing the "employee fashion show" in the store. Some businesses are playing "flash" in the subway, some businesses are waiting for customers, customers are free to eat fruit, and some businesses invite ordinary consumers to speak with each other.

When the discount is available at any time, it seems that it is not easy to attract consumers. To create festivals and celebrate life, let the employees who are in the background come to the stage to create opportunities for customers to change from the grassroots to the stars. The changing activities attract the attention and attention of consumers, and at the same time, it reflects that businesses have begun to notice the changes of consumers.