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Tom Ford Plans To Adjust China'S Retail Network This Year.

2015/1/18 14:43:00 34

Tom FordChinaRetail Network

At the beginning of this week's 2015 men's autumn winter series, Tom Ford said that as the brand grew, some stores would be closed and reopened in better locations.

According to the official website of Tom Ford, the brand is currently in operation.

China

There are 6 stores, three of which are located in Beijing, and one in Shanghai, Chengdu and Shenyang.

  

Brand target

By the end of 2015, the number of global stores has expanded to 104, including 46 independent stores and 58 stores.

This year's new store plans are concentrated in the Middle East and the United States, and Dubai and Jeddah (Saudi Arabia) are expected to open in March. Houston, Miami and Atlanta are entering Tom Ford in the second half of this year.

Tom Ford co founded Dominico De Sole in 2005, creating the same name.

Luxury brand

Retail sales were close to $1 billion, and the first e-commerce website was launched last year.

Tom Ford points out that the brand does not need to raise additional development funds or introduce new investors at this stage.

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Italy fashion brand Miss Sixty is planning to reinstall its launch. After being bought by Asia Investment Corporation Crescent Hyde Park two years ago, some details of Miss Sixty's "recovery plan" were leaked in October 2014. The plan focuses more on the reopening of the new flagship store in Rome and the opening of New London stores in March.

After receiving 100 million euros of injection, 50 million euros were used for the "recovery plan" and the first to start the recovery of its brand Miss Sixty, the early launch of the product to reduce jeans and increase the proportion of garments, although the wholesale business of Miss Sixty had to be in the right track in 2016, but has begun to direct sales.

The strategic adjustment in progress of Miss Sixty is as follows:

The flagship store, located in Rome's 179 Via del Corso Como, was reinstalled in the middle of December in a storefront with golden color and shiny material. The skirt displayed in the window, and some jeans were also put in.

Britain will become a new market for Miss Sixty after it is likely to become Italy.

It is reported that the Sixty group plans to close the multi brand collection store in Carnaby Street, London, by the end of March, and replace it with the independent store of Miss Sixty, which will be South Molton Street next to Oxford Street.

It was renovated in April at the Westfield shopping center in London.

British publishing house points out that Sixty group will close its store on Kensington High Street and open a new store on Knightsbridge.

Sixty group has 12 stores worldwide, and plans to open 10 new stores in the future, including in Berlin and Paris.


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