Public Reflection Promotes Sustainable Development Of Fashion Industry

Alex McIntosh (Alex McIntosh), director of business and research at the center of sustainable fashion, is also executive director of Christopher Raeburn. As a designer, his style is a series of sports style made of recyclable fabrics (such as soft metal skin leather jacket, 475 pounds). Sportswear series, starting from 395 pounds, Mcintosh said, "the values of young people have changed. They not only care about the environment, but also want to make some real contributions to the improvement of their living environment. Rational consumption and investment in long-term value are replacing irrational consumption. Our students already have this concept.

Orsola de Castro (Orsola de Castro), the founder of environmental protection brand From Somewhere and the founder of the London Fashion Week Estethica sustainable development exhibition, has advocated the commemoration of Rana square event as a "fashion Revolution Day" to emphasize the importance of factory workers' living environment. The Rana Square incident prompted customers, especially young fashion people, to reflect on the so-called cheap fashion and the public "luxury". Commercial street only focuses on output, while high-end brands focus on social responsibility. She believes that the most straightforward expression of sustainable fashion development is the revival of craftsmen. This handwritten and rough word is now synonymous with luxury.

De Castro will conscientiously follow a hand-made standard brand called sustainable mode, which is smaller and more personalized than big brands. Albama Chanin has been making production after receiving orders to save inventory costs (embroidered series, starting from 700 pounds); Rome designer Flavia La Roca (Flavia La Rocca) uses recycled fabrics to make "one coat and more clothes" (for example, a stiff white skirt that can be broken down into short skirts, 245 pounds, a dress that can be split into a jacket and skirt), and 345 pounds.

Stephanie Hogg, co-founder of fashion website Gather&See of sustainable development, said: "we explore and tell about brands -- mostly in the UK." Stephanie Hogg said. High-end brand Behind the story, this is the requirement of customers. They want to know the background of a brand. At Bottega Veneta, pizza agreed with this view. "We emphasize the values of the company to everyone, because now customers are very interested in the story behind the brand: where does a piece of clothing come from? How can it be produced?"

A challenge is the reduction of craftsmen, "the generation of craftsmen is growing old, and young people are no longer willing to do manual work." Small companies in the UK took steps to deal with it: Emma Willis, a shirt maker, recruited young people from the local area to work as apprentices in her factory, and the factory's working environment and flexibility of work were very attractive. Many young people and city customers approve of the measures she takes. But there are still customers who are skeptical about sustainable development, and the media has little publicity for sustainable development. "Many magazines are driven by advertising interests," de Castro said. "Therefore, young environmental designers can only develop their own circles in social media and unpopular online magazines."

However, the biggest challenge is De Castro The "elephant in the room" refers to those problems that are clearly ignored, such as wasteful behavior, inadequate supervision by the manufacturing industry and the fashion system of fast food development. Everyone realizes that the solution is very remote. from Luxury goods From the perspective of Daf, he is optimistic about the popularity of the new spirit and the expectation that young people will generally change their attitude. Mccartash's view is pragmatic. "The whole system is full of loopholes, and every part of the system is colluded". He said, "we now have the way to express our opinions, but it is not enough to pursue ecological benefits. We must take fundamental changes." William, who founded the sustainable fashion center to challenge the established rules of many industries, is very ambitious. "We should design a business model for over consumption, and fashion is appropriate for poking the illusion of prosperity." "The biggest challenge is changing attitudes: what do we need and when we need it? We must start from now and look at our dreams," she said.