Qian Weiguo: Strive To Improve Design And Create A Fashion Town

Starting from the purchase of 3 hand-held flat knitting machines by the Pu Yuan spring production cooperative in 1976, Pu Yuan sweater industry has become the most complete wool knitting industrial cluster in the country's industrial chain after nearly 40 years of development.

But until now, relying on low cost labor force, relying on traditional business mode and relying on low and small scattered enterprises are difficult to continue under the new situation. The land elements are getting tighter and tighter. Environmental protection demands for dyeing and finishing industry are getting higher and higher. Small enterprises are everywhere, but there are no big brands in the world. There is a perfect industrial chain without high-end value chain, heavy production and light design, heavy quantity, light quality, heavy processing and light brands, all of which have restricted the development of Pu's sweater industry.

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Before the development was driven by industries, the future development mainly depended on high quality urbanization to boost high quality industrialization, and promoted the upgrading of the industrial carriage with the upgrading of urban quality.

Pu courtyard sweater is changing from warm function to fashion function, extending from low end to high end in value chain, from offline marketing to simultaneous online and offline efforts. Wholesale sweater market has been pformed into comprehensive garment market with wholesale and zero marketing. The creation of sweater fashion town has found a new path for solving these problems.

The construction of characteristic towns has also become an industry.

The pulling force has become the thrust of town development.

Today, Pu Yuan town insists on the integration and development of industry, culture, tourism, production, living and ecology, and has achieved initial success in the creation of characteristic towns.

In 2015, the annual tax revenue in the town area was 182 million yuan, an increase of 22.9% over the same period last year, and the operating income of the town reached 6 billion 565 million yuan, of which the characteristic industry service business income was 5 billion 320 million yuan.

The main business income of industrial enterprises is 590 million yuan.

It is estimated that by 2017, Pu Yuan will achieve a total output value of 5 billion 500 million yuan, a tax revenue of 250 million yuan, and a total of 3 million tourists.

In the past, it was difficult for Pu Yuan town to retain high-end talents such as designers. But the town of Pu Yuan successfully selected the list of the first batch of Characteristic Towns in Zhejiang with the Tongxiang sweater fashion Town, which provided an effective guarantee for the growth of the talent team in the future.

On this basis, Pu Yuan focuses on cultivating 56 creative research and development institutions that enhance the provincial characteristic industrial design demonstration base 320, and widely gather clothing design, brand planning, e-commerce services, fashion resources and other creative research and development institutions; strengthen cooperation with famous universities at home and abroad, and have signed 6 strategic agreements with the 6 universities, signed a designer training agreement with the Italy designers team, held a senior service designer international training class, invited one of the core brands of Versace, Antonella, a famous fashion designer, to teach in Pu Yuan.