The World'S Major Department Stores Open Up The Reform Mode Of Homeopathy.

Impact on global retail, such as retail sales

Entities in mature countries such as the United States, Germany and Japan.

Industry has also been affected, performance has declined, and the number of stores has been reduced.

In the era of online shopping, consumers are becoming more and more fastidious. In order to win more customers, the world's major department stores are reforming their business models smoothly, integrating online and offline creative shop services, in order to stop the declining trend and get rid of difficulties.

1, the United States

Online shopping, mobile shopping, and free international pportation of cheap products have led to a sharp decline in the business of large retailers in the United States.

In the first year of this year, the finances of major department stores in the United States still did not improve. Sales of giants such as Sears, Messi stores and Taghit department stores declined to varying degrees, and the number of stores was also decreasing.

Department stores have to offer bigger discounts and set up discount stores for their famous brand products.

Messi department store and Taghit department store advocate providing consumers with cheap and inexpensive products and convenient shopping.

At the same time, more and more traditional retailers focus on online business.

Some retail department stores are merging with their stores, trying out two modes of online shopping and online ordering shops, and paying attention to providing more creative, high-quality offline service experience.

2. Germany

According to the data of Germany in 2015, the share of online shopping accounted for 8% of the retail sales in the year, and the share of online shopping accounted for about 20% of the specific food products.

In order to deal with the impact of online shopping, large supermarkets and department stores in Germany adopted measures such as improving store decoration and improving shoppers' enjoyable experience. At the same time, they paid attention to self built online shopping platform, paid attention to the integration of entity shops and private online shopping platforms, and realized multi-channel operation.

3, Japan

The Japanese department stores are affected by the franchised stores, the brand straight shops, the Internet stores and so on, and the customers are constantly losing.

In order to reinvent guests to department stores, Japanese department stores are changing their business strategies to create attractive shopping environments and services.

For example, Osaka's Mei Tian Sao urgent department stores locate "theatrical department stores", and sell some stores as a place to provide consumers with new and individualized lifestyle information, stimulate consumer desire for consumption, and hold exhibitions of various designers and cultural themes.

Many department stores also carry out large-scale decoration and expansion, such as the Tokyo Shinjuku's shindan main store spent 9 billion yen to pform, adding an artistic atmosphere to the store, displaying various artistic elements in the commodity display, and creating a unique shopping experience for consumers.

The acceleration of online and offline integration will eventually form a shopping channel for all channels, which will be an important direction for the future development of the retail industry.

In this trend, department stores need to embrace the Internet, enhance the efficiency of the supply chain, and do well in online and offline services from the needs of consumers.