Garment Wholesale Market Transformation "Net Red" City Integration Of Clothing Upstream And Downstream Industry Chain Resources

In August 17th, "1688 super origin day WenZhou Railway Station online and elephant City second Wenzhou good spot spot Festival" activities, attracted thousands of national clothing buyers to purchase.

Two years ago, the elephant city opened a "beyond imagination" concert of seven superstars in the Wenzhou Sports Center, including Cai Qin, Jonathan Lee, Emil Chau and Gloria Tang. Two years later, what changes have taken place in the key projects of the province and the key projects of Wen Shang's return?

Fill in the absence of modern professional market for clothing

In the 90s of last century, a number of brand enterprises came out from the small shops of Jiao Xiang lane and Xinhe street, such as snow songs, Dinel, snow van Ni, good days, Wan Dian, floating bud and so on. In the "stalls" of the Wenzhou mansion, a number of men's clothing enterprises, such as the wedding birds, the French school, and the Chuang Ji, have come out.

But for a long time, Wenzhou lacks a stable scale of modern specialized wholesale market. According to the clothing industry report provided by Wenzhou Popper big data research institute to reporters: the professional market has a great supporting role for a regional garment industry. The professional market can support the development of many small businesses, and the garment industry only has the development of the younger generation echelons.

Every professional market will hatch a batch of brand enterprises. Chen Longqiu, chairman of the elephant City, said: "the professional market is the incubator of small and medium-sized enterprises." don't belittle "stalls". With a window showing the whole nation, Wenzhou's clothing will create a resplendence of the wholesale market.

Today, in the elephant market, there are 2000 small and medium-sized businesses and businesses. Among them, a number of brand enterprises are emerging. They have produced regional and even national influence, such as jimeon lung, Euro code, flower leopard, Van Cici, snow Nuo, SOLO, chestnut, Nana sauce and other garment enterprises. After the wholesale market of Miao fruit temple, power head and Huanglong trading city declined, the train station of the high speed rail new town became the hope of Wenzhou fashion people to reorganize their talents.

In August 17th, elephant city signed a contract with Wenzhou Telecom 5G to build a digital intelligence market in the 5G era.

　 Integration of clothing upstream and downstream industry chain resources

Footwear is the two gold card in Wenzhou. Insiders said that the advantage of Wenzhou shoes and clothing lies in the integrity of the industrial chain. But this unique advantage is also facing the danger of loss. According to the survey, due to insufficient resources gathering, especially after the demolition of Huanglong commerce and trade market, Wenzhou excipients scattered to various markets, resulting in a number of Wenzhou manufacturers, began to Keqiao, Guangzhou, Shanghai and other places looking for accessories.

In the process of contacting the management of the elephant City, the reporters felt their urgent mood. In order to integrate the resources of Wenzhou excipients and prevent breakage of Wenzhou surface accessories supply chain, the elephant city is building up the two phase of Wenzhou international surface accessories Center, which is expected to be completed by the end of the year. After the completion of the two phase, it will form an organic interaction with the first stage.

In the logistics sector, the elephant city sky chart logistics was established, reducing the logistics cost of professional market enterprises.

The R & D board is considered to be a short board of Wenzhou's clothing, and there are many problems such as poor soil design. Most of the independent designers move out. In April this year, elephant city took the lead in convening the Specialized Committee's preparatory meeting of the clothing trade association of Wenzhou. More than 30 Wenzhou brand designers, OEM manufacturers and independent fashion designers gathered together to plan the future development of Wenzhou's first Designer Association.

Ye Yunsen, vice president of elephant City, has been engaged in the clothing industry for a long time. Before returning to the elephant City, he accumulated a lot of designer connections in Shanghai and Beijing. Under his leadership, a showroom with smart clothes, display, new clothes, ordering and selecting products is close to landing, realizing the trinity of "design, brand and intelligent manufacturing" to empower Wenzhou clothing.

　 The "jitter boom" of clothing has been released from "net red block".

Located on the 6 floor of the elephant City International Trade Center in Wenzhou's high-speed rail new town, the 3000 square meter net red one street is being renovated. Some of the live rooms have begun to live with goods. This is the new scene on the occasion of the 2nd Anniversary opening of Wenzhou elephant City International Business Center. In August 17th, elephant city signed strategic cooperation with Wenzhou Chuang Chuang culture and media to sign the new retail supply chain base.

According to Chen Shuanglong, Wenzhou Chuang Chuang culture media Co., Ltd., a mature business network red, including the waist net red, can reach more than million yuan a year, and the head net is more than ten million yuan. If calculated by 20 anchors, the volume of live sales of elephant city network will reach 40 million to 50 million yuan after the steady sale of red blocks.

Elephant city is also the first wholesale market in Wenzhou that touches "sowing". As early as August 2017, on the eve of the opening of the market, the elephant city jointly organized the first net red competition in Wenzhou with the Wenzhou Commercial Daily. It first launched the "ten big net red" in Wenzhou.

Nearly ten elephant city merchants interviewed by reporters are fighting for short video and live broadcast. Ruan Rongjian, the international chairman of the European code, was originally in the city of shalou. It was the first person to dress in men's clothing through WeChat's friends circle. "When many people didn't pay attention to WeChat's circle of friends, I invited models to take pictures and do wholesale business through friends circles. Now in the video age, my customers are playing with a trill. The trend is here, and we are trying."

Wang Li, director of Van Cici's men's wear, said: "now people sitting in stalls and other businesses are waiting for death. They must use vibrato to find customers. We should not only understand business, but also learn to sing, learn to jump and learn to laugh.

Chen Qingcai, a leopard man, said that his short video had expanded his customers, and his former customers were concentrated in Jiangsu, Zhejiang and Shanghai. After making the jitter, customers from Tibet, Xinjiang and Hainan had their own voice.

Hu Feifan of SOLO's menswear said that in August last year, a single friend of Wenzhou's video played tens of millions of videos, and a video made millions of dollars. This is the magic short video. He was also stimulated.

The Wenzhou imprint fashion company specially invited the group to take pictures. The chairman Xiao Bin himself wrote a script and appeared in the mirror. "Doing jockey is my main business. Making clothes is my sideline." With this determination, he develops the short video clothing market.

Nana's soy sauce dress's vibrato number "Na sauce clothes shop", each short video is the beautiful woman boss's own appearance, she often guest model. She has just gone to Guangzhou, a short video of her new dress. She added hundreds of customers' WeChat overnight. "It's not enough to make a trill signal next time, to do more, and to do street pat."

The boom of the company's "vibrato" has spawned the largest net red block in Wenzhou. The net red live broadcast and the dominant industries are deeply integrated. We have reason to look forward to a new round of changes in the professional market of shoes and clothing in Wenzhou.