Leading Consumption Upgrade To Show Brand New Appearance -- Bronze Cattle And Brand New TOPNEW Debut In 2019 Beijing Fashion Week

Recently, Copper bull group "2019 TOPNEW The new product conference is staged at the National Swimming Center Water Cube.

With the pursuit of fashion and beautiful life, people pay more attention to their own experience and feelings, and focus on emotional and cultural appeals, becoming the mainstream of people's consumption. As a "fashion industry group based on fashion industry, a well-known brand enterprise dedicated to healthy consumption" as its own group of bronze cattle, after bringing BLESS series with oriental philosophy, aesthetics and humanistic concern in 2016, it brought a new brand TOPNEW. The theme of this brand show is "TOPNEW/ NEW TONE, bronze bull and new tune" as the theme. It interprets three different life scenes, namely, privacy, home, home and leisure travel, highlighting the refined elegance, quality and fashion pursuit advocated by TOPNEW brand.

Yang Jizhao, vice president of China Textile Industry Federation, President of China knitwear industry association, Wu Li, party secretary and chairman of Beijing fashion holding limited company, Wang Wensheng, vice chairman of textile and garment industry association, leaders of Municipal Commission of letters and SASAC attended the TOPNEW new product conference.

　　 Copper bull group Zou You, director of the China Fashion Designers Association and chairman of the Art Committee, continue to be invited to be the design director. He led the TOPNEW brand design and research team to take charge of the fashion design work of TOPNEW and the show. The team members are very sensitive to fashion and dress experience, and have rich theoretical and practical experience to ensure that TOPNEW is refined and elegant. For the taste of life.

This conference is divided into three series: gentle quiver - the art of futile home ownership and Fugue - the home of the sitting room, the eye of the storm - trip series. In the private home series, designers use silky silk fabrics with sexy lace and soft mercerized cotton fabrics to match natural and clustered patterns of plant flowers and flowers, conveying the emotional state of laziness and emptying in the early morning awakening. The living room home series is the main Chinese style plane cut type design and Oriental cultural elements, with natural and natural cotton and hemp knitted fabrics, will design affluent style, and ultimately nurture art. Leisure travel series of OVERSIZA style sweater and short paragraph, full of fashion style, meaning in the storm of their own, challenge themselves.

　 Brand new brand new design

TOPNEW is a brand-new brand founded by the bronze bull group based on the fashion quality life, founded in 2018. It pursues a free and comfortable life style, adhering to the concept of "exquisite life and elegant taste" and "simple and not simple" attitude, paying attention to fashion and pursuing quality customers. It is committed to meeting consumers' needs for multi scene wear for home clothes and casual wear. "Take a fancy to your favorite neon, and meet your favorite food and music. You have books you love to read, people who love each other, listen to every voice you hear from your heart, and do everything you want to do. "This is the beautiful feeling and mood that TOPNEW wants to bring to those who wear it.

　　 Focus on science and technology and stick to creativity

Fabric research and development has always been the foundation of bronze cattle. The continuous development of hi-tech knitted fabrics, which is comfortable and wearable, has won the reputation of consumers in the market, and has won many honors for Chinese astronauts to design and manufacture high-tech aerospace underwear series for many times.

The brand new TOPNEW series, bronze bull still sticks to its ingenuity, and applies more comfortable fabrics containing technology to clothing production. For example, in the new TOPNEW 2019 clothing that is now on the market, it contains moisturizing and skin beautifying camellia oil fabrics. It is easy to handle Sorona fabrics that are not easy to deform, comfortable and durable, high elastic fright fabric and environmentally friendly and comfortable chemical dyeing fabrics without chemical additives.

　　 Upgrading of consumption channels

In terms of marketing channels, TOPNEW has opened 8 boutiques in Beijing, including fashion shopping centers, department stores and entity stores. They are: Wangfujing department store, Dongan shopping mall, Cuiwei mansion, Hua Tang shopping mall, Renaissance commercial city, copper cattle exhibition hall, Tongzhou Guizhou friendship building and Daxing city and countryside Century Square. Jingdong TOPNEW flagship store has been set up online to serve customers' consumption experience.

Find yourself, know yourself, and then give your life important meaning. Creating beauty and experiencing beauty is the original intention of the birth of TOPNEW brand. "Exquisite life, elegant taste" is a manifestation of self-confidence, a self praise and a compliment to life. Issue "NEW TONE new tune", TOPNEW brand will meet you better with you! (reporter Jiao Yanling)