Direct Attack On The Show: Fashion Integration, Shining Inheritance

GUANJU Guanjuji brand is committed to the artistic refinement and style innovation of national style culture. Based on the times, we are in harmony with the past and the present. GUANJU Guanjuji takes the promotion of Chinese clothing culture as the carrier, extracts the essence of oriental aesthetics, modern art, digital intelligence fashion, zero carbon environmental protection for design and recreation, and advocates the trend and aesthetic standards that lead the new era and new national style lifestyle.

In the context of cultural heritage, silk is an aesthetic symbol of the continuation of Chinese craftsmanship. Brocade is one of the most complicated, colorful, exquisite and expensive techniques of silk fabrics. This series of clothing design works is a symbiotic study of traditional culture and era aesthetics, combining the philosophical thinking wisdom of the ancients of "observing things and taking images" and "using images to express meaning", based on the current aesthetic style trend, taking clothing as the carrier, and considering the past and the present. The mountains and rivers are full of moonlight, and the water is full of light. Ye is like clouds after rain reflecting the sun, and the clear sky scattering rainbows. The designer took the design elements and decorative symbols such as "landscape", "flowers", "auspicious omen", "treasure", "silk" and "brocade" in Chinese traditional culture as the important inspiration for this creative expression one of.

Qinghe Cashmere X Red Tai Cashmere

Establish: establish the faith of life; Hope: hope for ideal; The more: the more difficult the mountain; Early: I look forward to seeing my bosom friend early; Connotation: the cultivation of being human Brand Lixi Yuezaohan is an independent designer brand established by designer Zhang Hanxi in his hometown of Keqiao, Shaoxing in 2020. With a sincere patriotism and love of home, the designer hopes that everyone who wears clothes will know their friends and those who know clothes will come to the world.

This season's theme "Water Dragon Singing" is divided into three series, namely "Dragon Singing Valley", "Dragon Lying Line Beach", and "Tao Yonglong Sea". The three themes show new Chinese clothing with different shapes through different colors. This season's clothing will use a large number of elements such as flowing water, water ripple, and mother film to show the visual and auditory effects of "water", "dragon", and "chanting".                           

New Zealand's "NEWFOUND" represents "innovation" and the never-ending pursuit of fashion! "New Zealand" is the link between "Oriental Art" and "Western Fashion". With the brand's unique fashion design language and color culture, it examines the oriental fashion aesthetics of the past and the future, and integrates to create an oriental fashion brand more suitable for women in the new era.

The theme of this season's release is "Charm · Brilliance". Oriental fashion, the ultimate beauty, inherits the thousand year charm. Brilliance is extraordinary. It connects the traditional oriental charm with outstanding ingenuity. It creates modern fashion trends with great beauty to show wisdom. Luxury and nobility make thousands of women, and go by the light. This autumn and winter, combined with the inheritance and design of Chinese traditional culture, and the international first-line fabric workshops, are dedicated to creating, covering wool knitting jacquard patterns, pan gold embroidery, pattern jacquard acetic acid, pattern silk jacquard, silk, rayon jacquard, bead piece three-dimensional velvet embroidery and other fabrics; In accessories, the inspiration of ancient pearl hairpin and hollowed out carved patterns is extracted; It deduces the oriental fashion with unique cultural imprint and shows the unique charm of oriental women.

MI&GO is an original designer brand established in China in 2020. Clothing is a flowing building. Designers are committed to exploring the spatial relationship between three-dimensional sculpture and human body, and looking for the collision and balance between three-dimensional and lazy. Comfortable soft sculpture is the symbol of MI&GO. Inspired by classical aesthetics and Renaissance sculpture works, designers focus on natural classical design, and are good at using skin friendly natural materials and space modeling techniques to show women's body lines and soft tension. This season, MI&GO cooperated with Long Jing, one of the top ten fashion designers in China, to release a new series of contemporary art styles.

The released work "Clay Sculpture" is not so much a fashion show as a dynamic exhibition of contemporary art FASHION SHOW. As a fashion designer, he changed his identity this time, more like a journalist of clothing, he used clothing language to record the imprints of the current society, and used the melting soft sculpture sense to express the real feelings of the current public. It seems that people walk actively or passively in the deep and shallow mud ponds, and it is difficult to keep their bodies light and clean all the time. Most people are covered with wet mud, some people are half sticky and drag heavy mud to walk, some people even fall into the swamp. What we should do is to look inside ourselves and feel the vitality of ourselves! Turn yourself into a bog and reshape yourself!

Women are the fragrance and light of the world. They are multifaceted, pleased with themselves and others, and push the times forward with gentle and firm female strength. LAFAVEUR, a customized women's clothing brand from Hong Kong, China, wants to listen to and praise women's power from the perspective of "natural beauty". This release is an ode to the beauty of nature by the designer Guan Shumin. More than 20 craftsmen spent 100 days to create the high-profile "Fanhua" series as the "meeting ceremony" for the first time to participate in China International Fashion Week.

Clouds like clothes, flowers like appearance, spring breeze blows the threshold, and dew is thick. " LAFAVEUR Yunxiang's brand name originates from the famous poem "Qingping Diao" by Li Bai, a poet of the Tang Dynasty. In the gene, it is doomed to have an inseparable relationship between the brand and oriental aesthetics. The awe of Chinese culture and oriental aesthetics is part of brand philosophy, and it is also a yearning for the natural lifestyle. Based on this, LAFAVEUR Yun wants this season's works to be inspired by every minute of women's growth, and divided into four series - to reproduce the different beauty of flowers from bud, whispering to blooming, bringing more than 60 high-end luxury shapes, including new Chinese cheongsam, modern light dress, high-end luxury dress, and natural fur clothing jointly developed with top international fur suppliers, Present the joy and richness of contemporary women's life.

With the business philosophy of "brand popularization" and the market strategy of "value for money", Jeanswest has taken a steady place in the casual wear market. In 2009, Jeanswest opened the e-commerce platform, and then fully realized the linkage between online and offline business, and established an omni channel sales network of casual wear covering the whole country. Strive to be closer to the needs of target consumers and build a national brand of casual wear. AW24 China International Fashion Week, JEANSWEST, together with Huang Gang, the best Chinese menswear designer in 2023, and Lanmei, a high-tech textile enterprise, continue to dig deeply into the cultural elements of Dunhuang and create a "cultural continuity · China Dunhuang" series with unique Chinese characteristics and futuristic dune aesthetics.

The inspiration of designer Huang Gang for Jeanswest brand design this season comes from the film Dune. In the future, the earth environment is becoming increasingly desertified. All countries in the world will do their utmost to preserve the world cultural heritage. Under the guidance of the oriental culture Dunhuang, human beings will use their wisdom to eventually continue human civilization This season's works combine Dunhuang elements with futurism by using aerospace grade two-way temperature regulating yarn and the newly developed light-emitting clothing, draw on the patterns and patterns of Dunhuang culture, use the creative thinking of intangible heritage+science and technology+fashion, and use contemporary Chinese design aesthetics to show the beauty of oriental traditions, which is perfectly integrated with Chinese Dunhuang elements.