The 6Th China Men'S Wear Summit Forum And 2024 Annual Meeting Of Men'S Wear Professional Committee Of China National Garment Association Was Held In Wenzhou

　　 At present, the curtain has opened for further comprehensive reform. China's textile and clothing industry has embarked on a new journey to enable the construction of a modern industrial system with new quality productivity and realize the transition from a manufacturing power to a fashion power. The men's clothing industry, which integrates scientific and technological innovation, fashion creativity and green development, is becoming an important field and position for building a modern industrial system of textile and clothing.

　　 In order to accelerate the cultivation and development of new quality productivity with scientific and technological productivity, fashion productivity and green productivity as the core, and promote the transformation and upgrading of the men's wear industry, on November 27, the sixth China Men's Wear Summit Forum and 2024 Men's Wear Professional Committee Annual Meeting of China National Garment Association was held in Wenzhou Elephant City International Fashion Center (Phase III).

　　 This forum is under the guidance of China National Garment Association, sponsored by the Men's Wear Professional Committee of China National Garment Association, supported by Wenzhou Garment Industry Chain Office, Wenzhou Garment Chamber of Commerce, Wenzhou Garment Industry Alliance, Ouhai District Garment Industry Association, undertaken by Wenzhou Elephant City Business Center Co., Ltd., Wenzhou Institute of Aesthetics and Economics of Beijing Institute of Fashion, Ouhai Institute of Zhejiang University of Technology Co organized by Zhejiang Garment Industry Association.

　　 01

　　 Jointly seek a new chapter of development and build new industrial advantages

　　 With the theme of "Innovation leads the future of digital intelligence", this summit forum will jointly exchange and discuss the direction and path of innovative development of China's men's wear industry in the new era, and promote collaborative innovation and win-win cooperation across the industry chain.

　　 In recent years, Ouhai, as an important town of Wenzhou's clothing industry, has seized on the general trend of digital development of men's clothing industry. Hu Xiaoli, member of the Standing Committee of the Ouhai District Committee of the CPC, director of publicity and head of the clothing industry chain in Wenzhou, said that CHIC2024 The opening ceremony of the customized exhibition (Wenzhou Station) was held in the morning. In the afternoon, it ushered in such a high standard men's wear summit forum. Oujiang will seize the important opportunity to strengthen exchanges and sharing around the future trend of intelligent development, continue to expand the fashion brand matrix of Wenzhou and Ouhai men's wear industries, and strive to build a national leading and world-renowned fashion industry capital.

　　 For the clothing industry, the development of new quality productivity and new vitality of the industry is to transform and reshape scientific and technological productivity, cultural productivity and green productivity, and form a new potential energy of high-tech, efficient and high-quality industries. Xie Qing, executive vice president of China National Garment Association, pointed out in his speech that in the new round of scientific and technological revolution and industrial transformation, the men's clothing industry should build new advantages in industrial development through the following three aspects: driven by scientific and technological innovation, and constantly improving the digital and intellectual level of the whole industrial chain; Cultural confidence empowers, and constantly improves the international influence of men's wear brands; Driven by green responsibility, it constantly improves the value of industrial sustainable development.

　　 Liu Xin, Director of the Industry Department of the China Textile Industry Federation and Vice President of the Industrial Economics Research Institute, shared the development overview of China's textile and clothing industry, the characteristics of China's textile and clothing industry in 2024, and the development trend of the textile and clothing industry from three aspects, with the title of "Operating Trends and Prospects of China's Textile and Clothing Industry in the New Situation". Looking into the future, she predicted that the economic operation would be under pressure to repair, and the overall growth cycle would still be low; The domestic market may return to medium growth, and the role of "ballast" continues to consolidate; The international market demand is slowing down, and the export environment is facing greater pressure; It is difficult to significantly increase the willingness to invest, and intelligent manufacturing and green transformation are still the focus of investment.

　　 02

　　 On the Change of Dao Industry, from Wisdom to New Future

　　 The long-term path of Chinese brands lies in keeping the right and creating the new. Xu Chengming, Vice President of Supply Chain of Powerba Men's Wear (Shanghai) Co., Ltd., started his sharing with "Keeping the right and creating the new momentum of brand" number and intelligence ". He believed that different brands have different beauty, adhere to the quality and cultural differences, and constantly enrich the brand connotation, which is even more valuable beauty. Powerba is renovating Chinese jackets with Chinese culture, creating its exclusive oriental style aesthetics, and forming a differentiated competitive advantage. Relying on the power of "digital intelligence", Powerba Men's Wear will continue to explore new experiences brought by technological innovation for clothing.

　　 Innovation is the key driving force to promote the sustainable development of the brand. As a participant in the formulation of the national suit and coat standards, Jotun takes the lead in advocating the occasion dress culture, and through the full scene matching service of "heart, body, and field", meets consumers' dress needs in different occasions. Shen Chao, the brand general manager of Zhejiang Qiaodun Garments Co., Ltd., shared key data such as the size of the men's clothing market, market concentration, and consumer groups with the title of Consumer Insight and Brand Loyalty Construction. He said that understanding consumers' emotions and psychology is the basis of all brand marketing. Jolton has a perfect membership system and community activities, and leads the development trend of China's men's wear industry by continuously holding activities such as the Chinese Gentry Dress Culture Festival.

　　 What should a quality supply chain do in today's complex and changing environment? Liu Wencheng, the chairman of Lihua Fashion Clothing (Shenzhen) Co., Ltd., said in the sharing of "How to enhance enterprises' ability to adapt to the market in a rational environment" that they should establish an "integrated" business strategy with brand names to face crises and challenges together. In addition, the enterprise also needs a "profit oriented" business layout to ensure the economic benefits of business development; Strengthen product R&D and technological innovation to improve product competitiveness; Implement the talent innovation strategy to effectively acquire and cultivate the required human resources; The refocused business model focuses on core business, core expertise, core markets and core customers.

　　 The development of science and technology will not change the essence of the clothing industry to provide consumers with the best products and services. Industrial digitalization is the trend of the times and industrial development. Xu Bingshun, General Manager of the R&D Center of China Garment Science and Technology Innovation Research Institute, shared the current situation of digital application in the garment industry, the trend of AI application in the garment industry, and the business scenarios and evaluation standards of intelligent manufacturing in the garment industry, with the title of "New Quality Thinking, Intelligent Manufacturing and Future Digital Technology Enabling the Upgrading of the Men's Clothing Industry". He said that China Garment Science and Technology Innovation Research Institute will work with 500+scientific and ecological enterprises to provide consulting, diagnosis, planning, implementation and training services for the digital transformation of the garment industry, and contribute ecological power to the digital transformation of China's garment industry.

　　 "Costume design is the carrier of culture and art, and the structural design of Chinese style clothing must start from the deep cultural connotation, and cannot be superficial." Zeng Fengfei, the founder of ZENGFENGFEI brand of Xiamen Shangzhiyuan Industry Co., Ltd., in the Application of Chinese Traditional Costume Culture in Modern Costume Design Traditional handicrafts and other aspects shared brand cases. He emphasized that the so-called "inheritance of tradition" and promotion of traditional culture are mainly to creatively use traditional spirit and skills in serving modern life, rather than simply copy and reproduce history.

　　 03

　　 Collaborative innovation promotes development, and industrial ecology co exists

　　 In order to further plan the development blueprint of China's men's wear industry, the 2024 annual meeting of the Men's Wear Professional Committee of China National Garment Association was held as scheduled after the Summit Forum.

　　 At the meeting, Jiao Pei, the full-time vice president of China National Garment Association and director of the Men's Wear Professional Committee, made a summary of the work of the Men's Wear Professional Committee and a report on the 2025 work plan. The work summary reviewed the main work done by the Professional Committee of Men's Wear in the past year, including basic services, the work of changing the term of office, and organizing a delegation of Chinese garment entrepreneurs to visit the UK, the China (Shengze) Clothing Industry Chain Supply and Demand Matchmaking Conference, the 2024 China Shirt Industry Development Conference and the Yiwu Digital and Intelligent Clothing Industry Community Promotion Conference The 6th China Men's Wear Summit Forum and 2024 Annual Meeting of Men's Wear Professional Committee of China National Garment Association and other activities.

　　 In the coming year, the work of the Professional Committee of Men's Wear will aim to comprehensively promote the healthy and sound development of the men's wear industry, actively promote digital intelligence manufacturing innovation technology in the industry, strive to promote brand building, and help enterprises practice the concept of green, low-carbon and environmental protection. Build a valuable and efficient cooperation and exchange platform for men's wear enterprises through professional forums and exhibitions; Improve the level of skilled talents in the industry through a series of trainings; Through a series of visiting activities, the exchange, learning, communication and cooperation between garment enterprises were strengthened, and the product image and brand influence of men's clothing enterprises were improved through the joint brand release show, so as to promote the high-quality development of the garment industry and build a modern garment industry system.

　　 In the exchange speech segment, the vice chairman and unit representatives took turns to speak. They discussed the current situation, challenges and trends of China's men's wear industry from the macroeconomic environment, consumption trends, design and research and development, brand building, channel innovation, upstream and downstream collaboration of the supply chain and other aspects.

　　 They agreed that the current consumption habits of consumers have changed, and brands and enterprises should optimize the supply chain, take innovation as the driving force, and use new products, new tools and new channels to reconnect with consumers. At the same time, it is necessary to empower men's clothing design with cultural connotation and artistic value, adhere to making high-quality men's clothing products, and not be expelled by bad money. In addition, the representatives also put forward a number of suggestions for the future work of the Men's Wear Professional Committee. For example, they hoped that the Men's Wear Professional Committee would strengthen professional training and cross-border exchanges and cooperation, connect with associations, chambers of commerce, government and other resources, support men's wear brands and enterprises to become better and stronger, enter overseas markets, and promote the high-quality development of China's men's wear industry.

　　 "We should strengthen our confidence and actively face the future." Jiao Pei, the full-time vice president of the China National Garment Association and the director of the men's clothing professional committee, concluded at the meeting that the association held activities in different regions, also wants everyone to increase their wisdom and strength in exchanges, and stimulate the potential and vitality of industrial chain cooperation in innovation. At present, some activities held by the China National Garment Association have been extended to participate in international top events with China's strength. As for the development of e-commerce, he believes that e-commerce is gradually standardized and more in line with the new concept of consumers. Men's wear brands and enterprises should pay attention to internal improvement and external expansion. Only by combining internal and external training, can we seize the opportunity and do better when the market turns better in the future.