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There Is Still A Gap Between China'S Footwear Industry And International Standards.

2009/1/6 0:00:00 60

80% of China's footwear industry relies on products.

International consumption

It is an export-oriented industry, but there is still no difference between the influential international brands, the lack of an international marketing network and the lack of independent innovation capability.

The Ministry of industry and information technology reported in January 5th that after nearly 30 years of rapid development, China has become recognized as a big shoe making country, a big trading nation and a big consumer country in the world.

In 2007, China had an approximate system.

Shoe enterprises

There are more than 20 thousand industries, and more than 350 employees are directly employed.

shoes

The output exceeds 10 billion 600 million pairs, accounting for more than 50% of the world's total output, and the import and export volume reaches 24 billion 500 million US dollars.

80% of China's footwear industry relies on international consumption, and it is an export-oriented industry. The main exporting countries are the United States (25%), the European Union (16.5%), and other countries 41%.

Our country

Shoemaking industry

The gap is:

First, there is no influential force.

international brand

。

Although national brands such as BELLE, Kangnai and AOKANG have strong influence in the domestic market, they still have a certain distance from international brands.

二是没有形成国际营销网络。目前品牌企业在国际市场的布局以“点”为主，即设立专卖店，由于专卖店数量少，信息不畅。

三是自主创新能力不强。

The design concept and means are backward, the talents are scarce, and the capital investment is insufficient.

四是出口产品附加值低。出口数量大但价格低，出口企业多但规模小，来料加工多但自有品牌少。

五是信息化水平不高。生产过程管理信息化程度较低，大量的数字计算、物料核算、货物流动、资金往来等多由人力完成。

Editor: vivi