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The Market Efficiency Index Of Shenzhen Garment Domestic Trade Has Risen Sharply

2009/3/10 0:00:00 36

In the face of the financial tsunami, Shenzhen's clothing industry has enhanced brand research and development, innovation and development, and anti risk ability. It has developed a large number of brand leaders in the market, such as "Song Li Si", "lady's house", "Heng Yun" and "Ying Er".

In 2008, the independent brand which occupied half of the Shenzhen clothing realized its output value of nearly 100 billion yuan, and the economic efficiency of the brand enterprise increased 20% to 30% throughout the year. The market efficiency index of Shenzhen's clothing domestic trade rose sharply.

The executives of Shenzhen garment enterprises are looking back over the past year.

In the wake of the financial tsunami, some export oriented garment processing enterprises in Shenzhen were hit by surprise. The output value and efficiency of foreign trade enterprises dropped by 30% to 50%.

Shenzhen clothing industry internal trade, foreign trade enterprises accounted for half of the impact of the financial tsunami hit in 2008, the domestic market as the main battleground of Shenzhen independent clothing brand, with a strong anti risk strength, supporting Shenzhen clothing half of the country.

Most of these garment enterprises, after experiencing the financial turmoil of 1990s and the antidumping impact of the European and American markets, have sprung up in the development process of developing the domestic market and cultivating their own brands. Shenzhen's clothing has been pformed from the early reliance on exports to the domestic market.

Especially in the past ten years, the brand of Shenzhen women's clothing has been constantly rising, which has opened up a stable market in China and established a good reputation, which greatly enhanced the risk tolerance of Shenzhen clothing.

When I visited the new year's clothing market in Shenzhen, I saw that in 2009, new year's day just passed, and Shenzhen's time-honored brand "Heng Yun" appeared on the market with the brand new winter dress, and was favored by consumers.

On the basis of maintaining the style of the original national embroidery and ethnic fabrics, it has introduced new fashions and introduced fashion design concepts, which has made the styles of the costumes more lively and lively.

The "Ladies house", famous for its youth, fashion and elegance, has shown good performance at the beginning of this year. It has opened a new store in Shenzhen's newly opened high-end commercial city. Its brand development is no less than that of foreign famous brand clothes.

"Movie" is also locking the coastal city and other large shopping malls to set up an image flagship store.

The promotion of high-end clothing in Shenzhen is obvious in the new year.

At present, the Mixc, CITIC Plaza, central city, coastal city, Yitian Holiday Plaza and other high-end department stores have become Shenzhen's famous local brand clothing monopoly market and Exhibition Center.

Its fashion style, design positioning, quality and quality do not allow the international brand, so many visitors to the Chinese and foreign tourists applause.

Editor in chief: Xu Qiyun