V Era Focuses On Urban Male Fashion

In October 26, 2010, the city fashion men's clothing brand VLOV landed again in China fashion week.

Designer Wu Qingqing used the "V era" theme and more than 60 sets of ready-made clothes to interpret the trend of VLOV brand 2011 spring and summer men's wear.

Designer Wu Qingqing said that this "V era" compared with the last "V doctrine", the design idea is more ready-made. In previous times, we used exaggerated techniques to make you more clearly aware of the style and design concept of VLOV brand.

This year, we have embodied the concept of VLOV, presenting the "V era" of ready-made version, which is a clearer and more specific VLOV.

Fashionable environmental protection

"V era" 2011 spring and summer men's clothing works still follow the concept of environmentalism.

This is one of the core concepts of VLOV brand.

In addition to environmental protection in the trend of the voice can not be ignored, this concept of environmental protection, but also reflects the brand's courage to shoulder the breadth of social responsibility, and designers think about the future, return to the natural perspective.

VLOV brand advocacy of environmental fashion, so that more recognition of VLOV young people to participate in fashion, while contributing to the protection of their own.

"V" comes from architecture.

This season, men's wear continues the old style of design. It draws inspiration from the original structure of architecture, biology and nature, integrates with the idea of modern men's clothing, and adopts the concept of seamless clothing in technology.

VLOV is providing a platform for dialogue between clothing and architecture to explore the elements that coincide with each other, and to define a "structure" for Chinese clothing industry.

In this release, the designer has deduced the core element of the brand "V" in several sets of costumes.

In the eyes of designer Wu Qingqing, "V" is a mysterious and fashionable element. Its shape is both angular and relatively stable. It embodies the outstanding quality of the city's male character.

"V" can be a cut line for deconstruction of straight lines on a suit, or a triangular hem gap formed by oblique slanting under a wide neckline. Of course, it can also be a cut form of a T-shirt neckline.

In the whole design, "V" is everywhere. It embodies the designer's ingenious design thinking in detail.

The purple air comes from the East -- a propitious omen

Purple is the logo color of VLOV brand. Purple contains both the nobleness of the West and the mystery of Oriental Orient. It embodies the fashion attitude of VLOV brand in eastern and Western cultures.

In the spring and summer of 2011, VLOV men's clothing mainly focused on gentleman style. Purple was the main tonal of the whole series. The design concept was based on the fast pace of modern city life, but it was presented with the freshest color and the most concise lines. It did not feel the heavy workload and the pressure of life. Instead, it had a kind of gentle taste.

The whole show is divided into three series: purple wind, Bai Yu and black curtain.

In the other two series, black and white alternate, white represents comfort, leisure, fresh and black represents the calm, exquisite, wonderful are VLOV city men's clothing contains an important element of the concept.

Apart from color, designers also use plaid patterns and carefully matched accessories to embody the fashionable view of brand diversity.

Comfortable and natural

In the display of VLOV brand clothing, a lot of natural fibers such as silk, hemp, cotton and draping fabrics were used.

This is not only a brand's adherence to the concept of environmental protection, but also a consideration of the comfort of consumers.

T-shirt, trousers and other matching products are all made of cotton and linen material, and the effect of drape is used to show the comfort of clothing.

The designers in the trousers skillfully used the color stitching technique, and then cut the linen fabric into thin strips and glued them to the side seam.

The shirt fabric is made of silk and hemp as the basic material. It adopts 2.5CM small collar design or double collar collar design, and the inner and outer collars are struck by color, and the inside and outside collar is connected skillfully with metal hooks.

It reflects comfort from material, and reflects the hardness of architecture from structure.

The main characters of suits and jackets are also made of ramie cotton as the basic material. The way of shifting the dart is used to pfer the splicing to the armpit, and the bonding technology is used to glue the joints together.

Wooden buttons will be used for buttons, and colors should be returned to natural colors as far as possible.

In the suit, we also use the silk material's sense of penetration to design the perspective effect, which is closely related to the current trend theme.

2011 in the spring and summer, VLOV used his "V era" as his followers, and those 25-35 year old urban youth depicted more than 60 executable fashion images. VLOV's fashion attitude will go deep into the urban trend group along with these male figures.