French Brand HOLLWILL First Entered China &Nbsp; CHIC Debut.

In the new era, people's desire to extricate themselves from a serious and hectic busy life is increasing. The Casualwear (American leisure) style and the emphasis on relaxed and free American lifestyles are not only popular among young people in Europe and America, but also gradually become the new favorites of Chinese fashion youth. The consumption habit of 80 '90 has already been synchronized with the world.

As the most representative youth fashion

Moved by stories

GAPP city is the capital of the high Alps in France, located at the foot of the Alps, with a population of about 40 thousand.

GAPP has a unique climate. The sunshine is long and the climate is relatively dry. There are ups and downs of mountains and perennially snow covered peaks. There are dense forests on the mountain and vast green spaces under the mountains.

According to records, there are more than 3000 species of plants in France, of which 2/3 are grown here.

In the Shaw gorge, there are primitive forests and many traces of human life, such as pastures, ruins, stone mills, ropes that formerly cut trees (because there are no roads), and artificial dams that carry trees to the mountains.

This ecosystem, protected by natural and cultural atmosphere, provides a good place for scientists to study changes in ecosystems.

The special geographical position of GAPP makes this little city own three important natural conservation institutions: Ai Kelan national protection park, Alpine Plant Protection Institute and the Secretariat of the the Alps international organization.

The national forest office has a traditional tourism project called "finding a hike in the past". Guided by local tour guides, the tour tours six days and five nights along the mountain path to enjoy the magnificent scenery of the Southern Alps, to understand the unique plants, flowers and land, and the history of forest rebuilding.

At night, they spent the night in the old hills, where there were several specially renovated cottages.

HOLLWILL brand founder HuberyWill (Hubert Will) was born in GAPP.

He loved and loved his nature and loved outdoor sports. He was determined to be an outstanding mountaineer from an early age to explore the peaks of the world.

In 1973, HuberyWill (Hubert Will), who was 32 years old, climbed the highest alpine peak on the border between France and Italy with his companions. It was also the first peak in Europe - MontBlanc (Blanc peak) at an elevation of 4810 meters.

Later, they made persistent efforts and succeeded in reaching 9 European peaks, Targul Blanc, Modi, AI Ji ye, Duolun, and WEL, at an elevation of more than 4000 meters.

As an outstanding mountaineer, HuberyWill (Hubert Will) inherited the romantic character of the Gaul people. At the same time, it was deeply influenced by the French new wave standard bearer Eric Hum. HuberyWill (Hubert Will), who was "classical, romantic, philosophical, anti traditional, relaxed, serious and sentimental," formed a unique philosophy of adventure -- exploring nature and finding pleasure.

In his view, every mountaineering is not only a manifestation of human challenge to nature, or a conquest of nature and a pcendence of self nature. It should be seen as a close communication between man and nature, a wonderful journey of exploring nature and finding pleasure.

In the next few years, HuberyWill (Hubert Will) ascended 5895 meters above sea level in Kilimanjaro and 6893 meters above sea level, and was absorbed by the international Mountaineering Association.

In July 1988, HuberyWill (Hubert Will) came to Denali National Park, central and south of Alaska, California, to prepare for the summit of North America, MountMckinley (6194 meters above sea level).

This time, HuberyWill (Hubert Will) failed to climb to the top, but unexpectedly gained love.

MountMckinley (mkinley peak) is a gathering place for mountaineering enthusiasts all over the world.

Like all romantic stories, HuberyWill (Hubert Will) met a girl here from HarvardUniversity.

After marriage, HuberyWill (Hubert Will) settled in Boston HarvardGraduateSchoolofDesign (Harvard University School of design) with Sandra (Sandra), and decided to create an outdoor sports brand to share her climbing experience, experience and fun with everyone.

Sandra (Sandra) likes to use camera to record the charming scenery during the mountaineering and freeze the dynamic climbing back.

So HuberyWill (Hubert Will) chose a photo taken by herself as her HOLLWILL LOGO.

After the launch of the HOLLWILL brand, it was immediately popular among the students and fashion young people.

Because they feel that the product of this brand is both fashionable and meaningful, which is very much to their taste.

With the changing needs of the times, the HOLLWILL brand has also expanded its product line. Because of its understanding of young people, HOLLWELL has integrated the fashion trend of young people, the avant garde art and the Ivy League campus culture of conceptual music into the products.

From beginning to end, HOLLWILL is committed to integrating the spirit of "discovery and pleasure" and "sharing love" into every product, integrating into every detail of life, and has won frequent acclaim and success.

HOLLWILL has gradually pformed into a fashionable outdoor leisure life brand (Lifestylebrand) that young people love.

In 2006, the HuberyWill (Hubert Will) couple pulled out of business.

PaddyOswaldFashionGroup (France PDI austfashion fashion group) takes over HOLLWILL brand international market operation.

In 2010, HOLLWILL brand entered China.

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Classic and fashionable

The selection of the music is shocking in the shop, and it is so popular that the Cologne Perfume permeates the four corners of the shop. Every salesperson who is carefully selected is a brand spokesperson (BrandRepresentative). In fact, it is a civilian model. It is hard to forget the interactive game between the consumers and the consumers through their personality charisma, enthusiasm and generosity and sporty sense of body language.

It conveys a charming way of life, a leisure and desirable fashion life concept.

The HOLLWILL brand has adhered to the two major product lines of H-Line (fashion casual style line) and W-Line (outdoor leisure style line), integrating American classic leisure, French romantic details, professional outdoor equipment and fashionable leisure style.

The target is targeted at consumers aged 30 and -45.

Market research shows that many men and women aged 35 or over still dress up at the age of 25, and the customers at this age are more loyal to their brands than their youth.

In HOLLWILL's view, what consumers want is a classic American dress with a high quality and a youthful mentality.

Superior cotton fabric is comfortable, breathable and soft.

The positive text LOGO is also better than the old processing, the cloth embroidering technology and the sweat absorption. It is not only full of fashionable novelty, but also greatly improves the comfortable and natural feeling of wearing.

American street casual style (CasualWear) is popular among young people.

High quality clothing and a strong "American Academy atmosphere" also make it increasingly win the love of fashion celebrities.

In terms of style, HOLLWILL adheres to three principles: first, MixandMatch.

Simple and bright design concept, easy to match with any dress, whether it is T-shirt or shirt, coat is a good choice; two is sexy tailoring (Sexclipping).

With jeans as the representative, the best trousers design is enough to make up for the wearer's body curve.

Prominent chest, waist, buttocks, full body, sexy.

It can be said that once wearing it, it will become a loyal customer of this brand, and the three is full code full color supply (FullColor).

With different jackets, different styles and light colors make you youthful, dark and cool.

HOLLWILL regarded the famous French New Wave trend as a classic: "don't be afraid that you are not modern enough to understand how to tide over the trend of the times."

Therefore, when the fashion trend of the world continues to change every season, HOLLWILL's style is still.

It can be said that HOLLWILL has always adhered to "fashion conservatism" and has become the mainstream lifestyle of contemporary metropolis.

For all living in the metropolis, economic independence, freedom, elegance, self-confidence, visionary, and pursuit of quality of life of modern men and women provide a series of costumes, multidimensional pmission of their enjoyment of the integration of classic and fashion, experience, elegant, sexy, high quality of life interest.

The attitude of young people has changed. The fashion trend is coming up young, passionate, loving life and loving challenges. This is HOLLWILL.