&Nbsp After The Japanese Earthquake; How To Manage Overseas Customers?

The near future, Japan Great earthquakes affect people's attention all over the world. As an enterprise in the field of foreign trade, apart from paying attention to its own influence, we should always think about what to do at this point in time. Administration Own overseas Customer To reduce the impact of the Japanese earthquake.

Now, how can China's export enterprises manage overseas customers? First, in view of the current unstable situation in the Middle East and the gradual expansion of the impact of Japan's earthquake, an enterprise level emergency response team and mechanism will be set up to share information and communication from overseas customers regularly. For example, weekly meetings can take part of some time to communicate with the relevant personnel in the market, and actively pay attention to the development trend of various markets. Second, express the humanistic solicitude for the customers in these areas and put forward the necessary supporting suggestions. For example, we can not only express concern for customers through telephone and Email, but also organize corporate staff to sign and encourage and support customers. Partner evaluation at the critical moment will help win the hearts of long-term cooperative overseas customers. Third, for those customers in these areas, if there is no contact and goods can not enter the port, then we must urgently stop some subsequent production and delivery work, so as to avoid unnecessary losses, or increase the insurance strength before shipment, so as to ensure the safety of goods and the safety of goods recovery. Fourth, the Japanese earthquake has a relatively large impact on the sectors and resources of some industries, such as automobile, electronics and petrochemical industries. China's export enterprises need to pay close attention to the external situation and scientifically assess the price trend of future industries, so as to give prospective customers a prospective price in the future offer and avoid potential losses. Fifth, in view of the market changes caused by the situation, make the next step of overseas customer development plan. For example, whether the Japanese market will continue to develop more vigorously and how to avoid risks in the Middle East market needs to be considered by enterprises. Sixth, although the current international trade situation has continued to recover on the basis of 2009 and 2010, we also see that the increasingly complex competition pattern, the unstable external factors (oil prices, raw material prices, the rise and fall of ocean freight rates, exchange rate and interest rate changes) are again concentrated. Foreign trade enterprises need to make decisions on whether the business growth this year is conservative or aggressive, or are they going to be radical.

Different decisions mean different risks. It is the basis of these decisions to evaluate the risk tolerance of the enterprises themselves. Even if the series of strategies and objectives are formulated at the beginning of the year, if the unexpected events have great impact on these objectives, it is also possible to adjust the target or replace the strategy appropriately. In fact, every crisis has two sides. Mature entrepreneurs should first consider how to preserve their strength and reduce their losses in the face of some crises. Secondly, they will positively think about the positive aspects, so as to find "opportunities" in "danger" or to find real opportunities in possible dangers.