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Look At Network Marketing From The Perspective Of Doing Business

2011/8/8 16:00:00 66

Network Marketing Market Economy

The ancients said: knowing the ground wins, choosing the land to make money. It illustrates the importance of location, which is also a more important way of doing business. modern Marketing Management The 4P model put forward by Prof. Mccarthy, the product, price, location, Promotion Tell us that products are the first element of marketing. Without products or services, they can not constitute marketing, so they can not make profits. Having high quality products or services and accurate price positioning are prerequisites for enterprises to stand on their feet, but if they do not choose the right location, it will be difficult to form marketing. The so-called marketing, as the name implies, is operation and sales. Products should be put into operation, let consumers know well, and agree with the VI image of enterprises and the use and value of products, so as to generate a certain purchasing power, that is marketing. Marketing needs to be involved in the market, so it is called marketing. Although the ancients have said that "wine is not afraid of alley depths", if the commodity is very outstanding, it can not be sold, but today, under the tide of market economy, this famous saying has been completely subverted. Why? Please listen to me as follows.


In today's MKT, the market of any traditional industry is nearly saturated, and competitors are like clouds. They all tend to be white hot, and even produce some vicious competition. We all compete for a place in the market economy. We are fighting for resources war and price war. Every day, the new businesses are going on in batches. For the new-born traditional industries, there is no sufficient capital, no broad market, no brand competitiveness, survival is difficult to continue, if the customers are waiting for death. They want to reverse this trend. In addition to positioning products and markets, they need to take the initiative to solicit customers. Where can we get as many target customers as possible? This requires accurate promotion channels.


We can simply sketch business as a business shop. To open a shop in a deep lane, if it is a special snack, the taste is very unique, unique, and has a certain reputation. It can also absorb some customers around, but even if the business is good, it will not be crowded. If it is to do other fashion industries, there are few customers to patronize. On the contrary, we choose the shops in a busy street, no matter what products are sold, even if the shops are decorated very normally, there will be business transactions every day. Because there is a steady flow of people every day, the more people we see, the higher the turnover rate will be. With the continuous improvement of products and services, the marketing effect will become better and better. Instead of myself, I would rather open a dilapidated shop in a busy market than a magnificent department store in a deep alley. This is the importance of location in marketing.


Analogous to network Promotion is also the same. A website is just like a shop. The content or soft text of a website is equivalent to a product. Promotion channels and platforms can be regarded as the location of shops. The core elements of website promotion are not only two points: content and link, pass new good things on the website to more customer groups, let them see, generate demand, and form purchasing power, so as to form network marketing. If a good content is not promoted, no one will see it, then it will be worthless. Therefore, the value of content depends on the good promotion platform. The higher the traffic on the promotion platform, the more readers will click and browse, and the higher the potential purchasing power will be. From this, you can deeply understand that network promotion is exactly the same as entity store. In fact, from the perspective of marketing concept, they are actually a family.


Today, as the SEO of Shenzhen, han zi also started his own business. But in any case, we must stick to it. Now that I have chosen the road of the Internet industry, I will go on unswervingly and take it well. The success of heaven's reward and diligence is all boiled out. No one can succeed casually. Walking past, the front is a piece of sky! I often encourage myself by doing so, and do website as well. I hope everyone can stick to their beliefs and do well in their Internet career.

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