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Building P Regional Industrial Chain

2011/10/25 9:13:00 33

Build Cross Regional Industrial Chain

"We will have more than 20 new stores in domestic cities this year, and domestic market sales are expected to grow by 50%."


"We will enter the domestic market with our own brand products, the 90% capital of the country next year.

City

There will be our clothing sales. "


...


This year's Ningbo Clothing Fair once again witnessed the confidence and strength of Ningbo textile and garment enterprises to expand the domestic market.


This confidence comes from their recent gains in testing the domestic market.

In 2010, the proportion of domestic clothing sales in Ningbo exceeded 50%, an increase of 28.6% over the same period last year.

On the market distribution, Ningbo clothing also moved out of the southeastern coastal cities, advancing towards the Midwest cities.


The vast market of the domestic market not only gives

Ningbo

Garment enterprises have brought about expansion.

For the domestic market

The opportunity also provides opportunities for pformation and upgrading for many enterprises that are accustomed to OEM (OEM).

In the process of fighting the regional market, Ningbo garment enterprises "exert their strength", while giving full play to the advantages of manufacturing, constantly enhance their capability of independent design and modern marketing, and take the road of brand development.


"Before doing foreign trade, we only know that orders are made for others, and now we turn to domestic sales, only to find that it is difficult to build independent brands. Therefore, we rebuilt the old brand GARMEE. In a short span of a year, our products have been popular in the mainland markets like Nanchang, Wuhan and Chongqing."

Hong Yiping, director of Ningbo Zhonghui Knitted Garment Co. Ltd., said that the domestic market is a fair wrestling field, whose products are loud and the brand influence is great, and the products sell well.


Like Zhonghui, a lot of Ningbo garment enterprises based on foreign trade have realized that

brand

The importance of starting a business and the great potential of the domestic market have also given them inspiration and confidence in nutrition and independent development.


As one of the earliest brands of children's clothing in China, "one stop" started last year, and increased its inward lead to designers in Ningbo, Shanghai and Hangzhou. Brand production and promotion capabilities continued to rise.

Now, they can "pform" more than 500 kinds of four seasons single products each year, and are deeply loved by Chinese parents and children.

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