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The Most Important Thing In Exhibiting Is To Show Corporate Reputation.

2011/11/15 8:52:00 7

Research shows that a mature exhibitor is truly a person who appreciates the value of the exhibition and how to establish it with the exhibition.

Harmonious

Those who have the ability to cooperate know that the professional commitment of the brand exhibition is trustworthy and that they care for their selected exhibitions just like priceless treasures.

Every mature exhibitor knows that compared with other marketing tools such as advertising, it can better attract new customers, find potential customers, save costs and save time by participating in the exhibition.

Marketing

Goals, exhibitions, and so on, are called the most effective marketing tools for enterprises.

According to the survey, the objectives of enterprises participating in exhibitions can be divided into basic objectives, product objectives, price objectives, and

Propaganda

Goals and sales targets.

For example, IFO, a famous German research institution, has conducted a special investigation into the "enterprise exhibitors' goal" of the world's largest exhibition of mechanical engineering and equipment held by Germany's Munich Exhibition Company, one of the world's multinational exhibition groups. The results show that the visibility of enterprises in the world's largest exhibition of mechanical engineering and equipment is 85%, that is, 70% of them are close to old customers and new customers. Through the exhibition, the market share of products is promoted by 63%, the new products are promoted by 60%, the visibility of products is increased by 58%, the exchange information accounts for 50%, and the customer demand is found to be 50%, which affects the customers' decision making 33%. Finally, the signing of sales contracts only accounts for 29% of the customers' decisions. The conclusion is BAUMA.

So for mature exhibitors, they know that although the fundamental purpose of their exhibitors is to increase product sales rate and obtain orders to expand market share, they are more concerned about the strength of enterprises.

The so-called enterprise strength, we can understand that it is a market guarantee ability to supply and sale of products and the ability to provide services, that is, the outstanding reputation of enterprises formed on the basis of the strong strength of enterprises. Its manifestation in the exhibition is to show the corporate image and enhance the popularity of enterprises, which is a basic exhibiting feature for the top 500 enterprises in the world.

Therefore, the standard mode of participation of almost large mature exhibitors can be summarized as follows: focus on "promoting innovative products" and "displaying corporate image" at famous exhibitions.