Group Buying Industry Washout 1/3 Websites

Insiders said that 2011 was the first round of shuffle for group buying.

According to the US group buying aggregator Yipit.com report, nearly 1/3 (170) of the 530 group buying websites in the United States have been closed or sold, not only small websites such as Scoop St and RelishNYC, but also enterprises such as Facebook and Yelp, which want to use their huge user groups to promote group buying business, have also withdrawn from the market.

China is also one of the "sad Hong", many domestic sales of pre group buying sites, are also "internal adjustment" to respond to the continuous news of layoffs.

Data show that in August last year, there were more than 300 small and medium sized group buying websites, and about 12% locality.

According to AI's consulting statistics, total trade volume of group buying industry reached 19 billion 600 million last year, and Juhuasuan's market share exceeded 50%, and group buying platform occupied half of the total.

As of the end of November 2011, there were only 3800 active group buying websites in China.

In November, more than 500 million of the turnover was still limited to 1 Juhuasuan, with a turnover of 100 million -5 billion with 6 websites, and the number of sites between 10 million and 100 million reached 15.

Insiders pointed out that the dilemma faced by the group buying website is not the "cold winter" of the industry, but the rational regression after the crazy bubble last year.

For many group buying websites, the key lies in how to solve the predicament in the doldrums, low entry threshold, supervision and