Busen Plays The Trilogy Of "Micro Propagation"

As a Chinese tradition with nearly 30 years of development history

Building platform to gather micro force

stay

As an official platform, in December 2011, Busen launched a lively micro-blog activity - "Busen 'shows your elegance," the micro-blog fervour won the award, with the enthusiastic participation of thousands of people in a few days and the first group of enthusiastic fans.

As a feedback to fans, Busen menswear has prepared exquisite gifts such as business casual jackets, shirts and neckties.

This event is an appetizer for Busen men's official micro-blog campaign.

Join hands in media innovation "micro power"

Busen menswear is a long-term sponsor of the Zhejiang TV's gold column "China dream show".

By the end of 2011, Busen men's clothing combined with China dream show launched a series of dream activities on micro-blog platform.

By the end of 2011, the "Busen men's dream 2012" dream first season "show your elegant demeanor" activities, innovative integration of traditional media advantage resources, and linked hundreds of Busen stores in hundreds of cities, finally realized the mutual fusion of stores, media and new social media, complementary advantages, resource sharing, to maximize the effect of activity marketing communication.

Consumers can participate in activities through physical stores, and netizens can participate in activities through official Busen micro-blog menswear.

The content of activities is closely integrated with "China dream show", and innovation improves column sponsorship value.

The award-winning consumers walked into the "Zhejiang dream show" dream celebration ceremony at the new year's Eve party, and entered the 2012 with Hong Kong, Macao and Taiwan, as well as the stars in the mainland.

At the scene of the event, Busen men's official micro-blog was tracking the whole event, releasing the scene of the event in time, and interacting with micro-blog, such as "China dream show".

Dream continuous linkage network

In the early January 2012, Busen continued the "dream" and launched the "Dream Carnival, Busen happy delivery" activities.

On the occasion of the new year, let netizens write down their new year's wishes and plans, and carry out the "blessing micro pmission". Busen is ready to give gifts to friends.

The activity should be timely, and once again get the enthusiastic participation of fans.

At the same time, with the progress of Busen's activities, Renren, Kaixin community and the major BBS forums have conducted initial activities, tracking activities in the middle and late stages, and showing the best communication effect with Busen's official micro-blog instant messaging, thus affecting the target consumers and potential consumers.

This activity is mainly centered around Busen.