China'S Clothing Independent Brand Development Lagged Behind &Nbsp; Supply Chain Management Should Be Strengthened.

According to reports, analyst Zhang Xianping interpreted for you.

The "12th Five-Year" development plan of the textile industry talked about strengthening brand building and implementing brand building projects focusing on clothing and home textile industry.

Zhang Xianping believes that the upgrading of the brand of domestic clothing industry is mainly influenced by supply chain management.

Zhang Xianping: indeed, in the "12th Five-Year plan", we mentioned 5-10 brands with international influence, 100 domestic brands, and 50 brands with a sales income of over 10 billion.

In fact, China's clothing brand has gained quite a lot of influence in the past ten years, forming some clothing brands with national influence.

But we also see that compared with some of the more successful brands abroad, domestic brands still have much room for improvement.

We feel that there are several factors to promote domestic brands. The most important thing should be brand supply chain management. In fact, a simple understanding is that how can my apparel brand at a relatively fast speed, and then meet the increasingly fashionable and personalized consumption demand of consumers in the premise of ensuring quality and fashion.

In fact, the whole supply chain is relatively a systematic project. We think it is also a manifestation of the competitiveness of the core of the whole clothing brand, because the connection is from the market positioning of the entire clothing to design, purchase, and

Some companies feel that as a manufacturing enterprise, there is not much need to pay attention to the brand management situation. Zhang Xianping expressed different views on this.

Zhang Xianping: as a clothing industry, many people also know that clothing brand is better than just exporting prospects.

Exports and brands, I think that although they are all clothing, but from the perspective of the operation of the entire enterprise, it is totally two different areas.

If I know that it is good, but I have the ability and money to do it, I think this is another matter.