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Early Spring Weather Of Garment Enterprises

2012/2/24 14:47:00 18

Weather Of Garment Enterprises

The spring of 2012 has come. However, from Japan and South Korea to Europe and Britain, some areas are still experiencing decades of extreme cold weather.

Therefore, it is predicted that these areas may usher in a small ice age, which is absolutely not a good news for the clothing companies that rely on the weather.

What companies want most is the arrival of the whole year, step by step, not too many accidents.


However, compared with the cold and hot weather, Chinese clothing companies are more afraid.

Europe and America

The economic climate has entered the "cold winter" of the recession, and the resulting uncertainty of the world economy.


Look at the domestic market. Last year, cotton prices showed a rare "roller coaster" violent fluctuations.

Cotton prices skyrocketed, hitting a record high, known as "cotton palms". Cotton prices plummeted, leaving many people stuck in jail and named "cotton sets".

Under the influence of cotton prices in 2011, clothing prices generally rose, and spring clothing prices increased by 10% this year.


The above two points resulted in the clearance of dealers and affected the spring clothes this year.

Sale

Insiders said that 4.5: 1 is the critical point of clothing industry inventory. At present, the stock of many domestic clothing brands, autumn and winter clothing has reached the edge of the critical point.


Extremely cold weather carries economic cold wave attack enterprise


Recently, the data released by the General Administration of Customs showed that in January 2012, China's textile and apparel exports totaled 21 billion 519 million US dollars, down 0.42% from the same period last year, the first negative growth after the financial crisis in 2008, of which 7 billion 677 million US dollars in textile exports, 6.80% in the same period last year, and 13 billion 842 million US dollars in clothing and accessories exports, an increase of 3.51% over the same period last year.

If the factors of clothing price increase are deducted, the number of Chinese clothing exports may be negative growth.


"After the financial tsunami and the European debt crisis, many enterprises are dying."

Guangdong province Zhongshan city Shaxi Town, a large casual wear production enterprise executives sigh.

He said that by the export situation, business orders fell 20% to 30% this year.

Even so, the company is unwilling to sign long-term contracts with small and medium-sized clothing brands in Europe, because there are too many variable factors such as the loss of labor force and rising costs.

Another point is that with the intensification of the crisis within the EU, pressure will increase and competition with China's industry will become more intense. Bilateral trade frictions may intensify, which will be unfavorable for the development of China EU trade and economic relations.

From customers to rush orders, and factories for fear of raw materials and then dare not buy long list, to customers fear that raw materials will fall again and dare not make long list. In a short year, many garment enterprises have gone through a big reversal of ice and fire.


Historically, the "economic crisis" is mostly manifested as overproduction and market.

atrophy

But this time the European debt crisis is a result of the lack of financial support for enterprises to disrupt production.

In the view of journalists, the brand, technology and channels of these enterprises still exist. If Chinese clothing enterprises can seize the opportunity to cooperate with them or buy them directly, they will be a good policy.

A friend in Italy called during the Spring Festival, saying that at the beginning of this year, many garment enterprises in China had set up factories in Italy.

Although the scale of the local factories is not too large, some of them look more like small workshops in some parts of the country, but setting up factories in the locals can bring tangible benefits: first, it can become a local garment enterprise in Europe, or even a supplier of some world-famous clothing brands; two, the locally produced products belong to "made in Europe", which can not only avoid trade barriers, but also increase the added value.


The clothing industry is "relying on the weather". Every year when the season changes, enterprises will query some meteorological data and consult with friends who work in the weather bureau.

Therefore, some brand clothing enterprises are eager to buy climate forecasts.

According to the director of the retail center of Li Lang, he told reporters that he would buy climate forecasts in the past two years. Although the climate predicted by the first half of the year is not always correct, this is indeed the frustration of enterprises facing the uncertainty of global climate.

In fact, what kind of changes will happen in the future? It is hard for anyone to make clear that if we predict that the winter will be very long and very cold in the future, we will prepare a lot of raw materials for cold resistance and organize the production of cold clothing. Once the weather is not as good as expected, especially large enterprises will be in a huge risk of storage, and the risk is too great.

From the perspective of sound management, enterprises should not gamble whether they will enter the little ice age in the future.

Even if the ice age is coming, enterprises will be able to produce in the form of making up orders and tracking bills.

Therefore, how to get rid of "relying on heaven" is the confusion that garment enterprises are facing at present.


Autumn and winter inventory digestion busy spring clothing sales start late


Reporters visited various shopping malls in Beijing and found that spring clothing sales started late this year.

Even a plain coat sells for up to six hundred or seven hundred yuan.

According to the latest survey by Wuhan Price Bureau, the average selling price of clothing in Wuhan market has increased by nearly 10% compared with the same period last year.

Why is the price of spring clothes high?


"A 200 yuan cost clothing, if I do not sell the price of 800 yuan, may face the embarrassment of losing money."

The salesperson of M·SUYA Beijing light market outlet explained that after a finished product was sold, the shopping center took 30%, and the tax paid more than 10%, and the publicity discounts and staff costs were at least 20%.

The rest of the profits were negligible.

In the clothing production enterprises interviewed by reporters, reporters learned that labor costs, production costs, publicity costs and other sectors are increasing year by year, of which the cost of circulation is the largest, accounting for about 70% of the bid price.


In addition, last year's autumn winter clothing inventory was larger, dealers were busy clearing up, also affected the sales of spring and summer wear this year.

Last year, in order to alleviate the pressure of rising costs, brand enterprises began to increase their products in autumn and winter.

Price

It has risen about 10% to 20%, which has led to a sharp increase in inventory of garment enterprises which are too interested in gross margins and a sharp decline in inventory turnover.

As for the inventory backlog in autumn and winter, as the production cycle of clothing is generally one or two quarters ahead, the accumulation of high priced stock in the early stage is constantly increasing the number of clothing inventories.

The seasonality and popularity of clothing consumption boosted the high level of clothing inventory.


Today, there is a saying in the industry: "if all Chinese garment enterprises are closed, only the stock will be sold in the clothing market for three years."

This should be highly regarded.


Another point is that clothing sales are greatly affected by the weather, and the temperature is still generally low in most parts of the country.

Last year's Spring Festival in February, after the Lantern Festival is close to March, the weather is relatively warm, people just changed to winter clothes, the desire to buy spring clothes is also strong.

This year, the new year is earlier than before, and it is also affected by the cold weather. Therefore, many clothing stores have relatively few shipments a day.


The cold has two consequences: first, it did not dare to produce winter clothes more than a year ago, although it was cold after that year, but during the season changing, the price of the winter stock that was produced last year has not been able to come up.

Reporters in Semir, MITEX Bang Wei and other brand stores saw that after the beginning of spring, the price of winter clothing has been greatly loosened. In order to give spring dress up, some businesses have made half off or even buy one to one promotional activities for winter clothing.

According to the news from Chongqing school of clothing and accessories, the spring production date of the association's export enterprises was postponed this year due to the extreme cold weather in Europe and Asia, and the spring clothing orders exported to Russia and Central Asia dropped by more than 30% compared with the same period last year.


Midwest investment has solved labor shortage.


In the context of industrial pfer, returning home to start businesses and local employment has become a major trend. The ability of Western and central regions to accept labor is stronger and stronger, such as Henan and Chongqing.


Recently, the reporter contacted some textile and garment enterprises and learned that they started to build production bases in the central and western regions a few years ago. Now they have begun to play a role and the pressure of recruitment has been greatly alleviated.

"After the new year, we added a production line to the production base in Jiujiang, Jiangxi, and recruited nearly 100 people. Now there are about 300 employees, and the recruitment situation is better than that in Ningbo."

The head of Human Resources Department of Ningbo Poly Group Co., Ltd. said excitedly.

As early as 2006, the group started looking for a suitable production base in the Midwest and eventually chose to build a production base in the manufacturing area of Pengze County, Jiujiang, Jiangxi. The first phase of the project was built as a base for the production of a shirt. Currently, it has the capacity to produce 3 million shirts per year, and 90% of the staff are local people.

Now, the two phase of the project has been started, and 1000 people will be able to get jobs after completion.


A few years ago, YOUNGOR group set up production base in Chongqing, Xinjiang, Yunnan and other places.

Lords group in Zigui, Hubei, Taiping bird group in Hubei Yichang, fig group in Jiangxi Fuzhou set up production projects.

Zhang Chewei, a researcher at the Institute of population and labor economics of the Chinese Academy of Social Sciences, believes that the development of the central and western regions is accelerating, and the industrial pfer in the eastern region has been undertaken. From the perspective of economic growth, the regional gap is narrowing, and the employment opportunities in the central and western regions are increasing, providing more jobs for skilled workers.

In addition, with the rising cost of living in cities, the pfer of industries to the central and western regions, and the unbalanced development of regional economic development, the return of industrial R & D talents will become more obvious.


It is reported that the State Council recently approved the "12th Five-Year plan" for the development of the western region, which is the third five year plan for the western development approved by the State Council.

The plan requires greater determination, stronger strength and more effective measures to implement the central government's differential policy on finance, taxation, investment, finance, industry and land in the western region, and further increase capital investment and project tilt.


Even more gratifying is that, according to the Ministry of human resources and social affairs, the employment promotion plan (2011 to 2015) agreed by the State Council has pointed out that the total number of skilled workers in the country will reach 125 million at the end of 12th Five-Year, of which 34 million are highly skilled personnel, accounting for 27% of skilled workers.

In addition, the total number of professional and technical personnel in China will reach 68 million.

According to the plan, during the "12th Five-Year" period, the level of human resources development in China should be significantly improved, and workers should be given effective training opportunities.


It can be seen that more and more textile and garment enterprises have begun to taste the "sweetness" of investing and building production bases in the Midwest. It is not only relatively easy for enterprises to recruit workers locally, but also the sustainable development of human resources can be quickly satisfied after expanding the scale of production.

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