Lexus'S Life Clothing Brand -- The Development Path Of Ou Ge Brand Underwear

Lexus is a world-class luxury brand in Asia.

Lexus went public in 1989; since 2000, LEXUS Instead of the Cadillac of the United States, instead of Mercedes Benz, BMW and other world-class traditional Mercedes Benz, BMW luxury car brands, occupy the first place in the luxury car sales in the United States.

Lexus has been popular in the United States for nearly thirty years after its entry into the ten million level manufacturing Club of TOYOTA. TOYOTA's brand has become the "low-grade, fuel efficient, cheap car" image under the premise of being launched.

For no more reason, TOYOTA needs to invest $1 billion for 6 years, taking huge steps to completely change the mental image of TOYOTA brand in consumers. The development of luxury cars is a belief of Toyoda Eiji, chairman of TOYOTA motor company, and this belief has been subjected to internal and external pressures and even the successor of his future career - his son's objection to achieve.

But today, no one denies Lexus's world-class success.

The success of Lexus has proved a truth: luxury, beyond ordinary success, from a firm belief.

Ou Ge building

"Ou Ge life dress" is Xiaolan men's underwear brand new brand.

From the very beginning, he positioned himself in the position of "the first brand of Chinese life dress".

This positioning is just as risky as Lexus's positioning. Whether people are in good faith or out of jealousy, there will be an overwhelming question to ask: "O, what are you doing?"

After 2 years of hard work, the life and clothing brand of Ou Ge, as a heterogeneous category of Xiaolan, is attracting more and more attention from the industry. This concern is more concerned with the subversive than its concern for the winners.

It is not only the integration of brand resources, but also the market strategy and product category development.

At the beginning of the development of the brand, he started with "life dress" as the starting point of his product category planning. "Big category driven small products" mode broke the path of Xiaolan underwear brand growth. The choice of channels is also different from the general Xiaolan men's underwear brand. At the very beginning, they chose to use comprehensive items to dominate the channel discourse power and layout the national high-end market.

Male underwear of Ou Ge

The greatest excitement in life is to find your own benchmarks for the way of life in the future.

When ou Ge read Lexus, it was also a truly historic moment for ou Ge to deepen his brand development mode, sublime his own simple art aesthetics, and sublime his own body sense ergonomics.

Whether they are cars or clothing, they are meant to make people happy and dignified.

Having understood this point, we understood the road of Ugo.