Children's Clothes Have Boundless Prospects.

Now children's Day is approaching, and children's clothing market is bound to usher in a sales boom.

According to the data, there are about 400 million children aged between 0 and 16 in China. About 0 of them are 0 to 10 years old, and the demand for children's clothing is about 2 billion 300 million per year.

So some people say that the children's clothing market in China is just like the bright smiling face of children, ushering in the rising sun.

But when we see a lot of clothing companies pile up.

Last year, Bosideng, who had just entered the children's wear industry's down jacket brand, chose to quit altogether.

Children's clothing market will be deducted into what pattern is still unknown.

The twentieth China International Clothing and Accessories Fair (CHIC2012), held in March this year, takes the theme of "FLYWITHME flying over the future" as the theme. It means that the era of explosive growth of children's brands has arrived.

From the perspective of fashion, children's life hall has eight characteristics.

Dr. frog, Barbara, parkland, Mamie Marka, red, yellow, blue, today's boy, Emperor Tao, pane, piglet, Peng Kwu, 361 degrees, Anta, seven wolves, Bei Bei Kingdom, Babu beans, Teletubbies, three point water, 1001 nights, pencil club, Miss morden, love making, beetle house, beetle house, long time, Di Zi and so on 120 brands participated in it, showing the top and middle class children's clothing, children's shoes, teenage clothing, baby clothes and supplies, toys, stationery at home and abroad, to cater for the current trend of creative fashion and wind penetration into children's clothing and children's products.

among

Its new brand, Haier brothers children's clothing, is unveiled. With the theme of "new vitality and more blooming", the exhibition of more than 300 square meters is bright.

How did Haier start to wear children's clothing? The China clothing association said that there was no strong brand in the children's clothing market and could monopolize the market, so every participating brand would have the opportunity of balanced development.

Kang Tingting, a spokesman for paramount, said that if Haier was only an electrical appliance enterprise, it would be far fetched to enter children's clothing, but it took the animated cartoon of Haier brothers in its early years.

It is understood that "Haier brothers" as a late last century, a widely influential domestic cartoons, has affected the two generation of the 70-80 generation.

This year,

Stepping into the children's clothing industry, working with the children's clothing giant Parker blue to make Haier brothers children's clothes meet with the vast numbers of consumers.

Kang Tingting said, Haier brothers children's wear will appear in the appearance of Haier life hall, besides children's clothing, also include daily necessities and textile supplies, such as bed products, towels and so on.

Prior to that, Parker Lane had worked with well-known sports brand Lining and fashion sports brand KAPPA from Italy.

Kang Tingting said that previous cooperation with sports brands was mostly in the form of brand authorization, while the cooperation with Haier brothers belonged to the form of partners.

It is understood that Haier's intervention in children's clothing is to expand the industrial chain; and Parker Lan Di wants to take this in-depth and occupy the market of the three or four tier cities, because in three or four tier cities, Haier appliances are well-known and highly trusted Chinese brands.