Camilla, A Swedish Designer Advocating Environmental Protection.

Camilla Wilton (Camilla Wellton), a Swedish designer advocating environmental protection, invested 10% of her brand profits every year in a tree planting project at the edge of Lake Vitoria, East Africa.

As a luxury fashion brand in Sweden, "

"(Camilla Wellton) has an environmentally friendly heart.

Designer Camilla Wilton has been trying to do it since he was 10 years old.

As far as appearance is concerned, her green fashions are not the same as those produced in traditional fashions, which make them different from the implied values and attitudes of design.

10% of its brand profits are invested in an agricultural project on the edge of Lake Vitoria, East Africa.

"I loved trees, and I was very interested in Environmental Science in high school.

In the course of learning, I find that the development of many industries has caused great environmental damage to the earth, which is very frustrating.

An environmental volunteer practice in the Amazon rainforest area has awakened her: the reality is quite different from that described in the textbook. In order to better absorb carbon dioxide to achieve carbon compensation, slower growing trees should be cut down and planted to grow faster and faster.

"Is it true that nature should not allow all kinds of trees to grow freely?"

Camilla decided to give up the learning of environmental subjects. Since he loves nature and likes to make clothes, why not combine them organically and make some changes in this industry through his own efforts? "Actually, for my brand, try to stay away from the hottest fashion now.

In my opinion, "luxury" is to fully enjoy oneself. If you want to continue this kind of happiness, you can not indulge yourself too much.

If humans want to live on the earth for a long time, I want to be "green" and "sustainable" luxury, that is, using limited resources reasonably and using organic materials to avoid harmful effects of chemicals on human beings and animals.

Camilla, who scalded the exploding personality, began to say, "environmental protection and luxury can go hand in hand."

Camilla tends to use recyclable and reusable fabrics and materials, such as modal, linen, cotton and bamboo fiber, because natural fibers do not produce many polluted sewage like man-made fibers.

However, "natural" is not necessarily equal to environmental protection. Genuine organic fabrics need to meet strict standards in many ways.

Camilla further explained his philosophy: "I think a non top brand fashion company like ours can use more expensive fabrics to create a series across the season because of less pressure.

This is what I admire.

The color of their choice can not be repulsed for more than a year. After washing, the fabric is still very durable. The style or form is very fit and the tailoring is very good.

Such clothing can wear for a year or longer. "

Camilla believes that changing the fast-paced consumerism is the current fashion issue.

She said, "in fact, more and more people already know that if we blindly follow the trend, we will throw Qian Bai away, because clothes may be out of fashion after a few months, and they will be thrown away.

Investing in a piece of clothing may cost more, but it can be worn for four years.

Therefore, more and more designers and more and more people are finding that buying clothes is actually an investment. They must believe in themselves and believe in their own judgement.

With this concept, you can really know how to make reasonable investments in your wardrobe.

The important point is to believe that you have such common sense.

If you are more willing to buy durable clothing, I believe more people will choose to buy such environmentally friendly clothes, which is exactly what I want to see.

As "slow fashion" continues to be accepted by everyone, the contradiction between environmental protection and fast-paced consumption will be resolved.

Camilla is confident of the trend of environmental protection in the future.

"Sustainable development"

At the initial stage, it is still a new industry, so the biggest obstacle we face is fabric supply.

The fabric suppliers co operating with Camilla came from Germany, Belgium and other places, and the price of fabrics that were more difficult to find was relatively high.

Camilla said with some excitement that fans in China, Russia and other countries are concerned about her design.

As her career gradually took the lead, she did not forget her original dream: protecting the natural environment.

Every year, she invested 10% of her brand profits in a tree planting project at the edge of Lake Vitoria, East Africa.

"I wanted to start a forest protection plan very early.

The project of Vitoria lake is operated by a non-profit organization. They have been doing this for 10 years.

I want to express my gratitude and feedback to the earth in the form of planting trees. I hope that when my brand is bigger, it can increase the investment of tree planting projects to 20% of profits.

Camilla thought that creating beautiful costumes that blend with the land that we roam is an unparalleled joy. In a serious tone, young woman said, "I want to look back at my life on the last day, and be proud to say that my work has contributed to the earth."