The Growth Rate Of China'S Luxury Market Sales In The Luxury Industry Slowed Down. Dalian'S Luxury Market Was Unaffected

Since the beginning of this year, the global economy has been depressed, Luxury industry It also failed to avoid "involvement", and the sales of several luxury brands in the Chinese market have cooled down. However, this trend of "cooling down" in the luxury market is not obvious in Dalian. On the contrary, there are new luxury brands "eager" to enter the Dalian market.

　 The sales growth of luxury brands in the Chinese market slowed down

For some time, a number of luxury brands have released their financial statements this year, and the data shows that their sales growth in the Chinese market has slowed down. British fashion brand Burberry Group reported that its sales growth in the Asia Pacific region (mainly China) in the first quarter fell to 16% from 67% in the same period last year; Hendry Holding Co., Ltd., China's largest watch retailer, said that the demand growth of high-end watches has slowed to single digits in recent months. Fornas, CEO of Cartier, a watch and jewelry brand of Swiss Richemont Group, also revealed that China's demand for high-end Cartier watches is slowing down.

This "slowdown" trend is "projected" to the market, which is reflected in the initiative of luxury brands to "lower their value". It is reported that some luxury goods in Guangzhou and Shanghai have increased their discounts, and many luxury stores sell their goods at a discount of 60%, 30% or even 50%. Another netizen revealed that luxury goods in Beijing are also "piling up for discounts".

　　 Dalian Luxury Market "The waves are calm"

"Our sales have been very stable," said the person in charge of a well-known luxury brand in Dalian in an interview. In Times Square, where luxury brands are concentrated, the reporter noticed that the phenomenon of "discount season" for luxury goods in some first tier cities did not appear here. Industry insiders told reporters that each luxury brand has its own relatively fixed "discount season", which is not the time to discount. Generally, "discount season" is concentrated at the middle and end of the year. The consumption of Dalian luxury market has been relatively stable, and there is no need to rely on "discount" to expand the market steadily.

It is understood that Dalian luxury consumer market has great potential, and a large part of the consumer groups come from the three northeastern provinces and Inner Mongolia and other places. For a long time, fast moving consumer goods, such as bags and clothing, have constituted the "leading role" in the sales of our city's luxury market. Although the "big background" of the economic situation is not optimistic, from the current situation, our city's luxury market has not only failed to "cool down and cut prices", but all brands have to raise product prices according to the annual practice.

　　 Far from "saturation" and close to "maturity"

Some research institutions predict that from 2010 to 2015, China's luxury consumption will grow at an annual rate of 18%. Therefore, although the sales growth of the Chinese luxury market is slowing down, many luxury giants still show strong interest in the Chinese market. At present, the main markets in our city luxury brand There are more than ten luxury brands, and there are still many luxury brands "eager to try" to get a share in the Dalian luxury market. During the interview, a Ms. Wang told the reporter that after careful investigation, she had recently begun to "select a site" for the preparation of "introducing" a new luxury brand in Dalian. Although the entry of new brands will intensify the competition in the luxury market, at least it shows that the luxury market in our city is far from "saturation".

As Dalian has gradually become the "rising star" of the luxury market, consumers' consumption awareness has also become increasingly mature. The sales director of a luxury brand told the reporter that many consumers now have not only measured "luxury" by whether the brand is "expensive" or not, but also showed relatively fixed "loyalty" to the brand. The internal culture and history of the luxury brand have gradually become the "key" to attract consumers. In this regard, the insiders said that foreign consumers tend to pay attention to "uniqueness" when consuming, and the best is the one that suits them. This "realm" has not been fully achieved by domestic consumers, which still needs to be guided in the increasingly mature consumption process.