Business Strategy Is The Starting Point Of Booth Pricing.

It is not unreasonable to collect relevant exhibitors, which is still certain for maintaining good order.

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I believe that the analysis of its advantages and disadvantages can be from the following aspects:

First, the exhibitors' participation in exhibitions in China in the past is higher than that of domestic exhibitors. This is a historical problem.

Generally speaking, as developing countries are lagging behind and the level of economic development is relatively low, some protective policies are adopted in their development process, such as the different prices of domestic and foreign products and consumption that some developed countries enter their country. This is a common practice recognized by the international community.

Before and after China's reform and opening up, the practice of internal and external price policy in some areas, such as civil aviation, tourism and foreign exchange certificate stores, is the practice of this Convention.

The implementation of these policies was of positive significance at that time.

The practice that foreign exhibitors have been exhibiting in China to pay higher fees than domestic exhibitors is also a concrete manifestation of this policy in the exhibition industry.

Two, at present, a price has naturally been formed internationally, that is, exhibitors from any country go to other countries to participate in the exhibition. The total exhibition fee (excluding accommodation, pportation) is between 2000 and 3000 dollars per standard booth.

This means that if you want to leave your country and go to some international exhibitions, you must be prepared to pay the cost.

At this point, whether you are a "poor" country exhibitor, or "rich" exhibitors are all alike.

Three, the determination of exhibition fees depends on the balance of many factors.

The exhibition organization exhibition (which is a commercial exhibition) must have economic benefits, that is, profit, whether from the present or in the long run.

The exhibition enterprise organization exposition involves various aspects: considering the cost of exhibition, rental, advertising and enterprise costs; consider the business strategy of creating a brand; take into account the economic affordability of exhibitors; evaluate and weigh how each exhibition operates according to various factors, and find out how to find a balance.

Above all, theoretically speaking, although China has joined the WTO, exhibitors abroad should enjoy "national treatment".

However, due to the fact that the exhibitions are different, how to reasonably collect exhibitors at home and abroad

Whether or not we should take the same price or different price, in the final analysis, it should be decided by the enterprise according to the principle of market regulation, according to the business strategy and international practice of the enterprise, and after making an assessment of its possibility and the economic benefit of the enterprise, it is advisable to decide for itself.

Exhibitors should also weigh all factors to make the exhibition fees reasonable.