High Inventories Give Rise To Frequent Sale Activities, And Consumers Buy Discounted Goods As A Habit.

Yesterday, in a shopping mall in front of the station, a brand of large underwear sales will just appear, it gathered a lot of popularity.

In fact, people who love shopping are not hard to find. This year, the brand clothing sale will be staged frequently.

And statistics show that this is also true. The total inventory of 80 domestic textile and apparel companies in the first half of the year amounted to about 67000000000 yuan.

It is the frequent sale activities of high inventories that make Anshan consumers a habit of buying discounted goods.

The phenomenon of the big shopping mall is "a person"

Ms. Xu, who is known as the "super man" in the special store, got a good harvest after sweeping the market yesterday.

Ms. Xu said that these underwear brands can hold many N sales activities in different stores throughout the year, with a discount of only about 50 percent off. Therefore, "there is no need to go to the counter to buy a positive price commodity".

In fact, many

Consumers, like Ms. Xu, have been used to shopping in various brand sales activities, though they were one or two years ago, but fortunately the selling price was only about 50 percent off of the tag price.

Investigation of textile industry is facing

Many careful consumers can not help wondering: where do all the big Brand Company stock up?

In fact, the domestic clothing and textile industry is facing high storage pressure.

The latest statistics show that the total inventory of 80 textile and apparel listed companies in the first half of the country is up to 67 billion 166 million yuan, 66 companies have over 100 million yuan in inventory, and 11 companies have over 1 billion yuan in inventory, including some well-known clothing brands.

For this reason, some shopping malls in Anshan reflect that some of the first-line brands include internationally renowned sports brands. They seldom do special sales in the past, but sales activities in recent two years are frequent. On the basis of the two large-scale sales in winter and summer, there will be some small sale activities throughout the year.

Some consumers who often focus on brand sales activities say that some brands, including first-line brands, will do special sales in every large sales promotion activities in department stores. They are large and small, but the discount is generally less than 50 percent off, and goods are often changed frequently. Some brands even set up special shelves or promotional cars in the counters to sell special products.

It's a habit for consumers to buy discounted goods.

The frequent sale of brand sales activities, on the one hand, benefits many consumers. On the other hand, it also gradually changes people's interests.

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Ms. Zhou, a member of the public, said that since the sale of brands became more frequent, she had not bought counters at the counter for two years.

Ms. Zhou usually buys special winter clothes in the special sale season of the brand in February and March, and then wears them in winter in the next second years, and then buys special summer wear in the summer sale.

In addition, as long as there is a sale event, Ms. Zhou will go shopping, and meet the price and practicality of the ideal products to buy decisively, thus saving a lot of money.