Cheap Monday Shanghai Fashion Week Held Its First Fashion Show

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It will show its spring / Summer Series in 2013, highlighting the "abnormal phenomena" such as hermaphrodite or asexual, and linking these topics with the two element model.

The inspiration for printing and dyeing and fabrics comes from the elements of outer space: UFO and alien.

Aliens with human imagination, ambiguity, strength, weirdness and asexual characteristics are the core inspiration of this series.

The colors of this series are the combination of light pastel and fruit red, green and jewel green, combined with all black and bright white.

The main fabrics are coated fabrics with crisp "wet effect" and knitted fabrics, which are blended with thin layer windproof fabrics and bright colored ribbons of sports style stitches.

Knitted fabrics are used for jackets, vests, T-shirts and tights.

Jeans are rough, but they are very elastic, and some of them feel like junk shops.

This contradictory nature creates something new and modern.

Strong new black, old blue and classic Cheap Monday ice wash effect create this cowboy series.

"We choose to come.

"We are presenting our spring / summer series and our brand to the Chinese market," said Hakan Strom, chief operating officer of Cheap Monday. "Our participation also shows that Cheap Monday hopes to integrate into the Chinese market." Monday

We look forward to contacting the local media, buyers and consumers, launching dialogue and collecting feedback.

Cheap Monday has experienced rapid growth and development since the advent of the first brand of jeans with symbolic skull patterns. It has reached a new level in single products and product categories.

Today, the main Cheap Monday series and the new season include men's wear, women's wear, baby dress, accessories, glasses, underwear and shoes.

"In the past few years, Cheap Monday has entered the Chinese market on a small scale.

But we found that consumers showed strong and growing interest in our brands, "Hakan Strom said." we are ready to move forward in this strategically important and highly competitive market. We have found excellent commercial potential here.

Our investment in China is long, and local companies have been established in Shanghai, so that we can sell products in spring / Summer Series in China in 2013.

Cheap Monday has opened about 2000 stores in 35 countries in the world, including independent stores in London and Copenhagen, and franchise stores in Selfridges & Co, Manchester and Bermingham Searl.

Since 2009, Swedish designer Sophie Back has been the creative director of Cheap Monday, Ann-Sofie Back.

Cheap Monday's spring / Summer Conference in Shanghai fashion week is 2013.

Jointly sponsored by the Consulate General of Shanghai.

Since 2010, the Swedish Consulate General in Shanghai has been helping Swedish brands to participate in the annual fashion festival in Sweden to consolidate the status of Swedish fashion design in China.