How To Name A Shop For A Clothing Store

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Unlike a company, the choice of location is one of the key factors determining success or failure.

How to expand popularity?

The premise of clothing shop decoration is the name of a good clothing shop, which is because the quality of clothing shop names directly affects the psychology of customers.

A good name can bring wealth. Your name is enough for your clothing store to fail.

According to reports, a few years ago, a city in the South opened a restaurant called "Taiping Zhuang". It was decorated and thoughtful, but no one patronized.

Later, after some inquiries, it was known that the morgue was called morgue in the local area. Then how can we go to Taiping Village for dinner? Customers must spend money on auspicious luck. After finding out the crux, the boss changed "Taiping Village" to "rice village", and business began to flourish.

In many cases, customers first see or think first of "name". If "name" is a big mistake, customers will stay away from it.

The seemingly simple purchase of goods by customers is a purely trading behavior.

But to sum up, things are not very simple.

First of all, customers are not machines, their shopping behavior is not mechanical movement.

Before shopping, customers need to analyze and identify who should buy and who should not buy it.

Secondly, customers are buying goods on the surface, but they are actually buying "needs".

Such needs include material needs and spiritual needs.

Finally, after completing the purchase activities, customers will also weigh and judge the value of the things they buy.

If you think "value" will result in repeated purchases, otherwise, decisions will be made to give up.

It can be seen that the purchase behavior of customers is affected by psychological activities from beginning to end.

In the psychological activities of customers, the recognition of clothing shop names is a very important part.

Before buying, the customer chooses the name of the clothing shop and chooses the basis.

Making distinction and judgement.

Whether or not the customer's needs are satisfied in the purchase will also be affected by the name of the clothing shop.

After shopping, customers will also think of the name of a clothing store when making repeated purchases.

It can be said that the frequency of shop names is quite high during the whole process of customer buying activities.

The name of clothing shop has a great influence on the psychological activities of customers.

The name of the clothing store is: the shop owner must like the name; the name of the clothing shop must be consistent with the business goods; the name of the clothing shop should not be negative; the name of the clothing shop should be liked and accepted by the shop assistants; the name of the clothing shop should be avoided as far as possible; the name of the clothing shop should not be; the name of the clothing shop should be easy to read and easy to write; the name of the clothing shop must be novel and unconventional; it should not be similar to the name of other clothing shops; the name of the clothing shop should not be specialized; the name of the clothing shop should be suitable for the taste of the target customers; the name of the clothing shop should give people aesthetic feeling and artistic accomplishment.

A common method of naming.

Naming methods related to commodity management, such as "Mimi Xiang dumplings"; naming methods related to folklore or historical celebrities, and

Service spirit related naming, such as "one profit shop", and naming related to image building.

We should believe that the name of Geely can satisfy the psychological needs of customers, so as to attract more customers and bring more profits to clothing shops.