"Parity Fashion" Hefei Has Gradually Swept Over The Existing 6 "Fast Brand" Stores.

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"The tide is giving the new tide to the" people to people price ", so that the general public can also enjoy T attire.

In the context of global demand decline, some of the old brands of clothing are weak, but the "fashion fast food" keeps rising.

At present, there are 6 "fast fashion" stores in Hefei, and more and more international brands are eyeing the first attraction of consumption growth.

"Parity fashion" Hefei is becoming more and more popular.

With Wanda, Xin Zhi Cheng, Yintai department store and Jin Ying successively entering, Hefei has gathered the world's major fashion brands.

But the biggest shop and the largest number of people are probably still.

H&M, UNIQLO and other "fast fashion" brand, shopping here, first of all have patience, because the fitting room and the front desk is often the queue.

At the opening of Xin City last month, Miss Ma, a domestic clothing agent, witnessed the popularity of the "fast fashion" brand. "Almost a uniqe shopping bag is not like buying money."

"Fast fashion"

It is generally considered to be "cheap fashion", mainly for white collar and young people.

Take ZARA as an example. At least 12000 types of styles are to be launched in a year. The latest new Dior show is just on the T stage of Paris. After two weeks, the latest fashion elements have been found in the ZARA windows of other cities.

There are 6 "fast brand" stores in provincial capital.

Recently, an international "fast brand" mainland store distribution table was released, covering 11 brands including UNIQLO, ZARA, Muji and so on.

The table shows that as of October 20, 2012, there were 6 stores in Hefei, ranking 18 in Kunming, Wuxi and Changsha, with 2 UNIQLO, 2 H&M, 1 ZARA and 1 MUJI products.

In addition, our province is also listed in Wuhu, with 1 UNIQLO.

From the table data, there are 574 "fast fashion" clothing brand stores in China. The first place in the list is Shanghai, which has 117 stores, covering 11 brands. Among them, the number of stores in UNIQLO, H&M, ZARA and GAP is two figures. Beijing and Wuhan are closely followed by 73 and 28 stores.

Despite the fact that the number of "fast brands" in Anhui is still in single digits, it is undeniable that "fast brand" is infiltrating into urban life.

By the end of 2010, the opening of Wanda in Baohe opened Hefei and even the province's first fast fashion brand ZARA. This year Swan Lake Wanda also introduced UNIQLO, Muji, H&M, and the heart city quickly followed up.

"Fast fashion" accelerates entry into Anhui Province

From Baleno, Semir, Metersbonwe to ZARA, UNIQLO and H&M, China's clothing market is gradually being occupied by international brands.

In the first half of last year, ZARA accounted for 17% of global sales, from Asia Pacific to 15%, while the US market only accounted for 12%.

According to data from Swedish commercial banks, the number of new stores in China has reached 24 in 2011, and the number of H&M stores in China will increase three times in 3 years from this year.

At present, the "fast fashion" brand entering the Chinese market is more strategic layout, and the penetration from the first tier cities to the two or three tier cities has almost become the strategic offensive route of all foreign brands.

Persson, chief executive of H&M, has previously publicly stated that although most large international fashion companies have been stationed in major cities in China, small and medium-sized cities can still serve as targets for expansion.

H&M also plans to expand its business to small and medium-sized cities.

In the rapid expansion of H&M and ZARA, similar brands are eyeing the Chinese market.

Including GAP, C&A, UR and Muji have joined the enclosure.

It is reported that Hefei's first GAP store will be settled in the heart city; Holland's "fast brand" WE will also appear in the north central business district.

The popularity of "fast fashion" has also led to the prosperity of many business circles. According to the industry analysis, "fast brands" often come together and attract many families. In a sense, it has become a sign of success of a commercial real estate.