YOUNGOR'S Return To Clothing Industry

< p > changes in the economic situation, listed companies are also actively changing the development strategy.

< a href= "//www.sjfzxm.com/news/index_c.asp" > YOUNGOR < /a > is going through such a process. The role of real estate and equity investment in the three main industries has changed gradually, and the garment business is also undergoing pformation and becoming the main business of the listed company again.

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< p > for this, YOUNGOR chairman a href= "//www.sjfzxm.com/pioneer/" > Li Rucheng < /a > said in an interview with reporters that the company will gradually reduce labor intensive foundry business, expand the production and operation of brand clothing, and return to the main garment industry.

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< p > "after the financial crisis in 2008, real estate has experienced several strict control over the country. Equity investment has been affected by the domestic and international situation.

Based on the judgement of the whole economic environment, YOUNGOR decided to carry out business adjustment, return to its own strengths, and do well in the production and operation of clothing brands.

Li Rucheng said that Mayor, Hart Schaffner, Marx, GY and hemp brand were developed on the basis of YOUNGOR's main brand.

As for the relationship between the five brands, Li Rucheng depicts it as "the big star and the four small stars".

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Different from P's brand management mode, YOUNGOR chose self marketing mode.

Three quarterly data show that YOUNGOR currently has 2636 stores.

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< p > "92% of all stores in YOUNGOR are direct selling mode."

Li Rucheng said that YOUNGOR is in the forefront of China's garment industry in terms of channel construction.

It is reported that although sales of the entire clothing market are declining this year, YOUNGOR's sales revenue has increased.

Three quarterly reports show that private brand clothing business revenue increased 13% in the first three quarters, accounting for 74% of the textile and garment sector revenue.

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< p > for the current market concerns of the clothing industry inventory problems, Li Rucheng believes that the "going stock" argument is not suitable for YOUNGOR. "The current inventory situation is normal and necessary for YOUNGOR, which has more than 2600 stores and stores."

It is reported that YOUNGOR's business model means that it has to supply more than 2600 stores and stores throughout the country.

In Li Rucheng's view, about 2000000000 of the company's inventory is relatively reasonable for the annual sales of about 4000000000 yuan.

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< p > after establishing the strategy of returning to a href= "//www.sjfzxm.com/news/index_f.asp" > dress < /a > main industry, what will be the development plan of YOUNGOR's real estate and equity investment? < /p >

< p > "because of the loss of the financing function of the capital market in the real estate market, the mixed operation of real estate and clothing has seriously restricted the overall development of YOUNGOR."

Li Rucheng said that YOUNGOR would make a regional adjustment to the real estate business according to the total amount of money.

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< p > as for the direction of equity investment, Li Rucheng said YOUNGOR's investment business will turn to industrial investment.

Since 2008, YOUNGOR has implemented financial investment as a long-term plan. Combined with the operation of 3 years, Li Rucheng believes that even if it is operated by a professional team, the risk of financial investment still exists because of the impact of industry and policy and the phased fluctuation of China's market.

Therefore, in the future, YOUNGOR will make adjustments to financial investment, and investment business will gradually turn to industrial investment.

In November 22nd, YOUNGOR announced that it would be a useful attempt to invest 3 billion yuan in the west east gas pmission project.

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Besides P, Li Rucheng expressed his views on the current situation and future of the textile and garment industry.

Statistics show that over the past few years, men's clothing has maintained an annual growth of 20%, which seems to be growing too fast in Li Rucheng's view. He thinks that the growth rate will be reduced to about 10%.

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