Shandong And Other New Shoes And Clothing Discount To Solve Inventory Problems

< p > from the beginning of this autumn, many discount businesses in the provincial capital are bustling. "If all of China's a href=" //www.sjfzxm.com/news/index_x.asp "> shoes and clothing enterprises < /a > shut down, only stocks will be enough for Chinese people to wear for three years. Although many shoe and clothing industry believes that the news that has been spreading rapidly on micro-blog has been exaggerated recently, it is indeed an undisputable fact that the high storage pressure of the shoe and clothing industry is undeniable without the accuracy of the data. < /p >
< p > insiders told reporters that many of the sales of first-line brands are not ideal this year. "According to the single store, the sales volume of UNIQLO in the fourth quarter of last year was more than 3 million yuan, but in the first half of this year, it dropped to almost 1 million yuan a month." Reporters also learned from a fast fashion store clerk in the provincial capital that during the opening period, UNIQLO had led the provincial capital fast fashion "a href=" //www.sjfzxm.com/business/ "brand sales" /a "," but the price has dropped from 200 yuan to less than 150 yuan after the Spring Festival this year. The industry told reporters that the current inventory of UNIQLO nearly 3 million 800 thousand yuan, C&A nearly 2 million 500 thousand yuan. < /p >
< p > in the shoes and clothing enterprises high storage, reporters visited many shopping malls in the provincial capital also found that many brands of new shoes are listed on the discount. Yesterday, in the newly opened discount area of a large shopping mall in Quancheng Road, provincial capital, leather shoes were selling at 75% off, while Li Jing, a frequent consumer of fast fashion stores, told reporters that in recent days, when she went to several fast fashion brands to buy shoes, she often met 20 or 30 yuan discount shoes. "As long as there is no stock for shoes, this year's economic situation is not good. Yes, but there are other factors in concentration." < /p >
< p > yesterday, Zhong Hong, director of the Information Department of the Shandong footwear industry association, "a href=" //www.sjfzxm.com/news/index_p.asp ", said in an interview with reporters that in recent years, many shoe and clothing brands have been priced high, which is believed to highlight the brand value. "But this year, the economy is down and the consumption power is decreasing. Businesses can only solve the inventory problem through discount." In addition, Zhong Hong also believes that many brands, including shoes and clothing brands in the province, are advertised as fast fashion, but not in information management. "The majority of domestic shoe and clothing enterprises adopt franchising or agency mode, which is difficult to co-ordinate their management data, but once there is a misreading of the fashion trend, it is easy to have a backlog of goods." < /p >
In the P interview, many shoe and clothing industry members told reporters that at this stage, it is only a temporary solution that businesses spend energy to deal with inventory, and preventing and controlling inventory is the fundamental. "At present, some old shoe and clothing enterprises in the province are trying to zero inventory management mode." Zhong Hong said. < /p >