Zheng Hongwei, Vice President Of Semir, Denied That The Clothing Industry's Stock Was Enough To Sell For 3 Years.

< p > for the recent media reports that the domestic "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing" /a "industry inventory is enough to sell for 3 years, Semir a target=" _blank "href=" target= "> dress less than Limited by Share Ltd (hereinafter referred to as Semir) vice president Zheng Hongwei told the media on December 6th" Semir clothing media reception day "held in Shanghai:" such a statement is not true. " < /p >
< p > Zheng Hongwei first admitted that this year's clothing industry inventory problem is indeed more serious than before. However, he immediately stated that the company's inventory reflected in the reports of the listed clothing industry companies could be divided into two parts: over season products and ready for sale products, while the over season products accounted for only a small proportion in the clothing enterprises' stock, while the products for sale were mostly seasonal clothing, there was no sales problem, and there would be no backlog. The product for sale is not the burden of the enterprise, but the product that the enterprise must realize its normal profit. < /p >
< p > in analyzing the reasons for the increasing inventory of clothing industry, Zheng Hongwei considered that "the transformation of the garment industry development mode" and "the upgrading and subdivision of consumer consumption" are the two major reasons for the recent increase in the inventory of garment enterprises. < /p >
< p > the traditional "consumption driven growth mode" is the development mode of goods distribution and shop opening when demand exceeds supply, because the competition of garment industry is increasingly fierce and challenged. The inertia of traditional mode is bound to lead enterprises to increase their inventory in a period of time, and enterprises need to clean up inventory for a period of time. < /p >
< p > the reality of "consumer consumption upgrading and segmentation" requires garment enterprises to take the lead in the market segmentation and meet the increasingly personalized needs of consumers in their niche market. The existing popular products will inevitably produce some "backlog" in the segmented consumer market. < /p >
< p > Zheng Hongwei also predicted that the future < a href= "//www.sjfzxm.com/news/index_c.asp" > garment industry < /a > will go through: product De stocking and enterprise "de Stocking". < /p >
< p > three quarterly report shows that as of the end of September, Semir stock was 1 billion 439 million yuan, an increase of 31.28% over the beginning of the year. Zheng Hongwei said that the inventory will be basically solved by the end of this year and will be completely solved next year. The apparel industry and garment enterprises will have a new stage of development after the products are gone. < /p >
< p > the "de Stocking" of enterprises is the industry reorganization of "small enterprises withdrawing and big enterprises developing better". Take Semir as an example, Semir has a sales volume of 100-150 billion a year in the casual wear market, compared with 600 billion of the overall market of casual wear, "Semir has great room for development". And the process of finding a bigger market share by the leading enterprises of clothing industry represented by Semir will inevitably accompany some small and medium-sized enterprises' "depart". < /p >
Qiu Guang, chairman of the company, also briefed reporters on the development of Semir, introducing the development of Semir's "Balabala Barbara" children's clothing brand in the "blue ocean" children's clothing market. Qiu Guang and Semir said that in 2012 this year, the industry will be designated as Semir's "transformational transformation year". < /p >
< p > to the "brand development strategy of Semir", Zheng Hongwei said that Semir will adhere to the first tier cities direct camp, and the two or three line cities join the main shop mode. When it comes to the pricing of Semir versus the civilian population in a city like Shanghai, where a href= "//www.sjfzxm.com/news/index_s.asp" > market < /a >, Zheng Hongwei laughs and answers, "even if there are super tier cities like Shanghai, there are three, four or even four lines", where there is a market for Semir. < /p >