Quanzhou Garment Industry To Increase Marketing Innovation

The marketing innovation of Quanzhou garment industry has been significantly increased recently. Famous clothing brand enterprises such as Qipai, Qipai, CABBEEN and so on have been involved in the field of e-commerce. Sales of products through the Internet have accelerated the pace of marketing innovation. Recently, CABBEEN apparel (China) Co., Ltd. has worked with the network industry to manage and share the internal knowledge of enterprises with the help of a collaborative office platform on the Internet. Prior to that, it also docked with a digital technology company in the United States to form its own three-dimensional fitting system project. With the growing popularity of the global garment industry, some brand enterprises are not satisfied with the form of flagship stores or department stores, and promote and sell their clothing. According to the analysis, the domestic clothing industry has ushered in a wave of Internet direct sale last year. The PPG mode of ordering the Shanghai Garments Co., Ltd. (PPG) has achieved amazing results through online direct selling, which can sell about 10 thousand shirts a day, and result in YOUNGOR, a shirt leader company with a daily sales of shirts. After that, famous clothing brands such as YOUNGOR and news birds have stepped in. The birds also launched another brand named BONO. In December of that year, they announced an online direct sale. The brand invested 80 million yuan to transform the brand from custom made clothing business to "clothing e-commerce". This round of adjustment has made the traditional clothing enterprises sniff the huge business opportunities of the new direct selling mode, and Quanzhou garment enterprises are no exception. Qipai and docking well-known domestic websites, standing at the forefront of domestic wedding clothing marketing, have also held a network activity specially, combining many consumers' habits of writing blogs, uploading and sharing, and network communication to establish an interactive stage. Seven wolves and other brands also try to carry out covert marketing through the official blog.