China'S Sporting Goods Exports Will Shift To Emerging Markets

Zhang Mei, director of the conference and Exhibition Department of the State Sports General Administration equipment center, said in an interview that the number of China's sporting goods export countries has now totaled over 110. < p >

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< p > in which, the export of processing trade as a "highlight" has a significant contribution. The products are mainly concentrated in sports equipment, < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > clothing and so on. Good quality and low price are its main advantages.

In this regard, Zhang Mei said that in many export countries and regions, the United States, China, Hongkong, Japan, Germany and the United Kingdom ranked the top five in China's sporting goods exports, accounting for 65% of the total export volume, which is an important overseas market.

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< p >, but Zhang Mei also admitted that the international sports market is generally depressed at present, which is generally affected by the world economic crisis, and China, as the second largest manufacturing country in the world, can not be spared.

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< p > > according to < a href= "//www.sjfzxm.com/news/index_c.asp > < China sports goods industry < /a > 2012 annual report", the total stock of six famous brands in China reached 3 billion 721 million yuan in that year, compared with 3 billion 699 million yuan in 2011, which directly led to the collapse of brand stores.

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< p > to this phenomenon, Peng Xiao, deputy director of the State Sports General Administration equipment center, made clear before: "there are various signs that China's sporting goods industry has entered" severe winter ".

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< p > Zhang Mei told reporters that in order to usher in the "spring" as soon as possible and to cope with the "barriers" of trade barriers and high tariffs set by the traditional European and American traditional markets, the Chinese sporting goods market industry is now turning its attention to emerging markets such as Brazil, India and the Middle East.

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< p > especially in Brazil, as a series of world competitions will be held in the next few years, it has become the "cake" of the world sports market.

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< p > "this is the market we want to further develop."

In this regard, Zhang Mei pointed out that as the fifth largest country in the world, Brazil has a large population and huge market potential.

However, the development of sports equipment industry in this country is not mature, and many products rely on imports.

She said: "in the next few years, events including the world cup and Olympic Games will be held in Brazil. This is what we are more optimistic about, including our research on body and mice exhibitors. They are not optimistic about the market of < a href=" //www.sjfzxm.com/news/index_p.asp > Brazil < /a >.

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