Sporting Goods Are Down And Out, But Outdoor Products Are Rising.

< p > recently, the official website of a certain electricity supplier played a slogan for Lining to buy 19 yuan in a limited time. On sale day, a Lining T-shirt with a market price of 199 yuan was promoted at a price of only 19 yuan, equivalent to 90.5% off, which fell below 90 percent off. A pair of classic leisure < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > the original price was 299 yuan, the promotional price was 49 yuan, equivalent to 84% off. < /p >
< p > and according to consumers, many of these commodities are in stock two or three years ago. Not only is "Lining" so down, but the 2012 sports reports released by sports brands show that the number of six major domestic sports brands, such as Lining, Anta, PEAK, China trends, XTEP and 331 degrees, has exceeded 5000. Among them, Lining has the largest number of shops. < /p >
"P >" our outdoor sales are increasing, while the pure sports brand is indeed declining. The shopping center will adjust the brand counters every year. According to the current adjustment results, the number of outdoor brands has greatly exceeded the pure sports brand. < /p >
< p > the decline of pure sports brand is related to the rapid expansion of the previous few years. Excessive competition leads to big price war and serious backlog of inventory. The profit of production enterprises is low, the kinetic energy of R & D and innovation is not enough, and the vicious circle makes the position of pure sports brand lower and lower in consumers' mind. In addition, the change of lifestyle and concept is also a major reason. < /p >
< p > pure sports brand < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > compared with outdoor brand clothing, the latter mostly adopts imported and hi-tech fabrics, and the design is more inclined to leisure style, with a wider range of wearing occasions. < /p >
< p > the principle of adjusting the brand counters is to highlight the sales of good brand counters, marginalization or even remove the bad sales. In recent one or two years, the pure sports brand has indeed been "expelled" by the mainstream shopping mall, which is related to the decline of the market recognition. Everyone's dressing style and consumption consciousness have changed. Outdoor clothing, as an upgraded product of sports brand, is more popular with consumers. < /p >