Zhongshan'S Export Situation Is Very Serious This Year.

Affected by the international and domestic situation, the export situation of Zhongshan this year is very severe. In the first half of this year, exports of many traditional industries have declined considerably, and the export of footwear commodities is an exception.

Reporters recently learned from Zhongshan customs that the export of footwear commodities in Zhongshan from 1 to June was US $480 million, up 24.6% compared with the same period last year.

Statistics show that in the first half of this year, Zhongshan exported footwear products to processing trade for 450 million US dollars, a significant increase of 25.8%, accounting for 95.4% of the total footwear export value of the whole city, 15 percentage points higher than that of the province's processing trade, while the general trade export was only 20 million dollars, a slight increase of 2.4%.

Foreign investment enterprises are the leading export of footwear, total exports of 320 million U.S. dollars, an increase of 26%, accounting for nearly 70% of the city's total footwear exports; private enterprises also performed well, exports 150 million U. s.dollars, an increase of 22%.

In terms of the US export that affected the extreme recession of the subprime mortgage crisis, footwear still maintained a growth rate of 20.5%, and exports to Hongkong increased by 62.8%.

Over the same period, Zhongshan's total exports to the two places decreased by 0.2% and 2.1% respectively.

In addition, Zhongshan's export footwear products are mainly leather shoes, accounting for 79% of the total export value.

Why can the export of footwear in Zhongshan become more volatile in the situation of extremely low foreign trade? Zhongshan customs officials think that there are many reasons, and Zhongshan shoe industry has been pferred to high value-added products, which is one of the most important reasons.

On the one hand, there are more regular customers in large shoe factories in Zhongshan, and OEM production is the main force. The pressure on the price of raw materials is mainly borne by brand dealers, and brand manufacturers have substantially increased the cost of finished products, thus maintaining export growth.

According to statistics, in the first half of this year, four large footwear companies, including Zhongshan Bao Yuan shoes factory, Tong Jia shoes industry, Xinbao shoe industry and Xinyu shoe industry, exported 230 million US dollars, accounting for 45.8% of the total export value of shoes in the city.

On the other hand, the footwear industry in Zhongshan is gradually shifting to high value-added products. It is no longer a single pursuit of export volume, but a shift towards value export.

In terms of quantity, the 48 million pairs of shoes and boots in the whole city increased by only 6.7% in the first half of the year, but in terms of value, they reached 450 million dollars, a 27.5% increase.

It is highly dependent on risks in Europe and the United States. Although the export of footwear commodities in Zhongshan in the first half of the year has been in the opposite direction, it has broken through in the sluggish foreign trade situation. But the relevant customs officials in Zhongshan customs believe that the excessive proportion of Zhongshan footwear processing trade has greatly troubled the future development of Zhongshan footwear industry.

From 2008 to June, the export of footwear commodities in Zhongshan was in an inverse trend, which mainly benefited from the large increase in the export trade of processing trade, but the export of general trade was only 20 million US dollars. 1.

"This fully shows that the independent brand of footwear products in Zhongshan is not strong enough. In this connection, there is a certain gap between Fujian footwear manufacturers and their own brand development, which is unfavorable for the long-term development of Zhongshan footwear products."

The person in charge said.

Besides, in the first half of this year, the export value of Zhongshan shoes to the United States, Hongkong and the European Union accounted for 90.6% of the total value of Zhongshan's footwear exports, and only 9.4% of them exported to other markets.

The responsible person believes that a highly concentrated market is not conducive to reducing market risk. Once the US or EU market changes, it will not be conducive to the export of footwear products in Zhongshan.

For this reason, relevant customs officers of the Zhongshan customs office suggest that the development of footwear products in Zhongshan should increase R & D efforts and continuously improve the high technology and added value of products. At the same time, we should vigorously develop our own brands and form our own fist products and famous brand products.

In the market development, we should increase our efforts to develop new markets such as ASEAN and Africa.