Walk On The Line Of Children's Wear Line.

　 　 Brand of children's wear Pioneers

Buyi grass main research and development, design, production and sale of children 3~16 years old series clothing , shoes Socks, hats, accessories and other products produce 2 million children's garments annually. Because of its fashionable front dress design, high quality assembly line production and first-class customer service, it is known as "LV of children's clothing".

At the press conference, the reporter saw that more than 70 businessmen from all over Henan loved the row of rows, shelves and thousands of new autumn and winter products. According to factory statistics, 17800 orders were placed on the spot. "The potential of the Central Plains market is unexpected." Pan Shuiqin, general manager of the company, said that the only reason for the existence of the Buyi grass man is to do the conscience quality and make the children's brand close to the common people.

It is with such a business philosophy that Buyi grass grows and grows in the increasingly fierce market competition. Especially in recent years, the clothing industry is affected by the environmental conditions, and the economy is not running well. However, the Buyi grass people are on the contrary, and the popularity and social influence gradually expand. "Cloth grass man" has won "Huzhou famous brand products" and "national brand". Children's wear industry Thirty-five strong enterprises and more than 10 titles.

　　 Design with heart, create with love.

Dealers are most concerned about brand product R & D and design innovation capability. At present, the company has three design teams in Guangzhou, Hangzhou and Huzhou, and has gathered more than 30 outstanding domestic companies. Designer 。 Every year, the company organizes designers to visit Paris, London, Milan, Japan and South Korea to explore and collect the latest fashion elements into the clothes of the dress.

Fashion small Chaozhou, small outdoor explorers, British campus top students three series of children's clothing, with idyllic atmosphere, combining classic with fashion. Simple design, fine workmanship and quality assurance are the company's pursuit.

In fabric selection, the cloth grass man pays more attention to environmental protection, and meets the physiological needs of children in comfort, softness, lightness, tear resistance, washability and safety. "Design with heart, create with love." The product and its competitiveness can be imagined.

"Cloth grass man" every year to provide more than 2000 kinds of new products for customers. The annual R & D expenditure of the company accounts for more than 6% of the sales revenue of the company.

Walking online and offline

Buyi grass people actively expand the domestic market, has established 10 years of agent sales channels in more than 20 provinces and autonomous regions such as Zhejiang, Jiangsu, Sichuan, Hunan, Hubei, Fujian, Henan and Heilongjiang, and has expanded more than 100 stores in Zhejiang, Sichuan and Sichuan. These agents distributed throughout the country are the main force of the Buyi grass man, playing an important role in the company's market expansion.

A few days ago, the reporter entered the "cloth grass man" brand located in Zhengzhou Hengtai brand. Children's wear Plaza The general agent in Henan. In this 120 square meter shop, it seems to be in the kingdom of children's clothing. It can meet all kinds of children's clothes of different ages and styles.

The reporter and Li Zhaohong, who are in charge here, are chatting and coming in to several customers. In a short while, a customer in Jiyuan bought 5 packages of goods, totaling more than 900 pieces, with a transaction volume of about 36 thousand yuan. Wang Weidong, a client of Taikang County, was busy picking up the goods and telling the reporters: "the cloth clothing grass children's clothing is of new design, excellent quality, reasonable price, suitable for the local consumption level and selling well. I opened a 60 square meter children's wear shop in the county seat with an annual sales volume of 6.7 million yuan.

Li Zhaohong said: as the general agent of the "cloth grass man" brand in Henan, we have more than 50 stable customers like Jiyuan and Taikang in 18 cities in the whole province, with annual sales of about 7000000 yuan, ranking the top three among more than 20 provincial agents of Buyi grass people.

When it comes to the relationship with the Buyi people, Li Zhaohong said with deep feeling: "we have been working with the Buyi grass people for 10 years, and the two sides have been honest with each other. There has never been any economic dispute or mistake. For every item we need, a phone call or a fax is settled, and the purchase cost is low. "

"E-commerce has become a revolution in the market economy, and it is the direction for enterprises to expand sales channels. It not only provides a sales channel for enterprises, but also a symbol of enterprise intelligence and mode innovation, and is also an embodiment of enterprises following the new market format. " Pan Shuiqin said that at present, Buyi grass has been sold on Tmall, Jingdong, pat, Taobao fair, brand official website and other electronic business platforms, with annual sales accounted for 25% of the company's total sales.