The Integration Of Chinese Clothing With Market Forces Is In Line With International Standards.

< p > season fashion products unified OEM "Han workshop" Yuan Tian's long skirts, the glory's < a href= "//www.sjfzxm.com/news/index_c.asp" > cotton dress < /a >, Taihe's coat...

In the future, the combination of these Han products will probably be called a "Han workshop".

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< p > yesterday, Liu Shuren, President of the Wuhan clothing trade association, said that many garment enterprises in Wuhan would work together to create a regional channel brand "Han workshop". The first store was settled in Hanyang, Zhuankou, after opening Wanda Plaza, with an area of about 5000 square meters and opening 18 days next month.

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< p > Liu Shuren said that there were more than 1600 garment enterprises in Wuhan. Last year, they sold about 40 billion yuan in total clothing, and the sales scale of women's clothing ranks first in the country. "But we have few brands in the whole country." to create "Han workshops" is to set up a brand of Wuhan's clothing enterprises and integrate with the international market.

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Huang Jianhua, general manager of "P" "Han workshop" brand, said, "Han factory" is not to replace the "a href=" //www.sjfzxm.com/news/index_c.asp "Han style clothing" /a "existing brand, but is equivalent to the ZARA type buyer brand. The buyer team will select the most fashionable and the most attractive products in Wuhan clothing enterprises in the most high-quality products of the season, and put together the" Han factory "brand, which will be displayed in the Han workshop store, and there will be a set of < a href=" //www.sjfzxm.com/news/index_x.asp "> shoes < /a > bags, accessories and so on. At the same time, the design room will be moved into the store.

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The main consumer group of "P", "Han workshop", is 30-50 years old. The main attack on the "big Shu" market is just to fill this market with a lack of well-known popular brands. The first participating brands include yuan Tian, Hong man, Rong Rong, Tai He and so on.

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