Customer Dissatisfaction Keeps Us Improving.

The vast majority of Chinese enterprises have been following the others for years. It seems that this is the most reliable way to save time for exploration and to save the cost of research. This "short, flat and fast" mode of thinking is understandable at the beginning of reform and opening up, because at that time, Chinese enterprises had just started, without accumulation and lack of experience, but 30 years later, if Chinese enterprises still stay at the level of "follow the strategy", the problem will come. You know, the world is actually fair. Without paying, there will be no return. If the enterprise does not work hard to think about the market and think about the customers, it will not be possible to dig out the deep needs of the unsatisfied customers, so it is impossible for the customers to bring a different experience, not to talk about the competition beyond the competitors.

Though from Marketing From the point of view, the difference of packaging plays the role of product differentiation, and can be highlighted in many similar products, but this kind of play is selfish egoism, in order to sell their products well, not to help customers to solve specific problems. Innovation is based on the change of the status quo, but change is not equal to innovation. The two are not reversible. If innovation is attributed to change, putting the cart before the horse is a distortion of innovation.

Not long ago, some netizens left a message on my micro-blog. It was written in this way: can "satisfy the needs of users" really satisfy? First, the concept of "user" is a virtual group, which can not find a specific person to represent the user at all. Second, "users" actually do not know what they want. And today, iPhone, micro-blog The people who didn't leave WeChat knew their needs a few years ago, so this user demand is always captured and created by genius. I answered this way: the user will not tell you what he wants, but he will tell you what is wrong with the existing products and services. Finding the demand that the consumer is not satisfied has found the source of innovation. The product is not what the genius thinks, but is made by the ordinary people according to the methodology.

We might as well take tea set as an example to illustrate the problem. As an ordinary consumer, I especially hope that an enterprise can develop a complete set of products according to our needs, step out of the original boundary, and combine furniture, tea sets, special water and matching tools together. Simply speaking, the tea table and tea set are integrated into one body. There are three drawers under it. One is to put special water, one is to put the garbage box, the other is to connect the waste water. The upper pipe and the down pipe are inside, and the power plug is below, so that the customer can be conveniently used and beautiful. It is a pity that tea makers do not make furniture, nor do they do water, nor do they think of supporting their customers. There are thousands of similar examples. As long as businesses listen to the voice of their target customers, opportunities for innovation are everywhere. Which day is the beginning of microwave oven making microwave oven food is a kind of innovation based on customer value.

You know, going behind others is bound to have no way out. At best, you can only earn a little money. Primitive accumulation of capital Enterprises in primary stage. Not long ago, I consulted a company, and one of their managers told me that my view was completely opposite to a consulting expert who had been invited by their company. The master's advice to their company is: talent hunting, product imitation, and market following. Such thinking is destined for Chinese enterprises to have no future, no right to speak and leadership, others can only eat meat, we drink soup. In other words, there is a problem at the top level, and it is useless for an enterprise to make further efforts. Finally, it will inevitably fall into the whirlpool of "industrious but not rich".