Chao Brand Designer Has Given The Brand New Meaning.

< p > a sudden Fantasy Made Axin, the lead singer of the Taiwan famous orchestra "May day" and his high school classmate, burst out the idea of "want to wear a clothes of his own design", so the creative tide brand STAYREAL was born.

Star brand is often an extension of life style, but in the eyes of STAYREAL, it is not.

His wardrobe is very simple, and the requirements for clothes are not complicated, but he wants to give his brand more creativity, and dialogue with consumers through the complementary spirit of clothing.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201310/03/20131003110239_sj.JPG "/" < > > "

< p > < strong > shaping the situation in T-shirt < /strong > < /p >

< p > Axin and STAYREAL will be plated as "don't forget their original intentions". They should not forget the original intention of doing anything, and encourage everyone to keep their dreams.

In his eyes, his dream is simple, idealized, but never divorced from every valued customer.

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< p > although STAYREAL is a clothing brand, but not Liang Liang hopes to give a T-shirt the greatest expressive space, and to express or provide more imagination through clothing to consumers.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > STAYREAL < /a > the inspiration of design comes from the little details of life.

He says that he often deposits things in his life and develops them into creative ideas.

In the view of Liang Liang, the inspiration inspired by life experience is closest to consumers and resonates with them.

According to Wu Liang Liang, the design of STAYREAL true T-shirt comes from the sentiment in life.

He and Axin repeatedly run in the hope of creating a situation and atmosphere on T-shirts, so that customers can feel a mood on their bodies.

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In addition to the "ulterior motives" of clothing design, "P", the design of shop assembly is also very important.

"At present, the frequency of STAYREAL shops is relatively slow, which also allows the team to have time to adjust the deficiencies."

Beijing Commercial Daily reporter learned that STAYREAL not only owns the unique design elements belonging to the region, but also will bring the regional limited T-shirts to the opening of every new store.

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< p > < strong > gives the brand new meaning of joint name < /strong > < /p >

< p > with the maturity of the brand, more and more famous brands begin to invite STAYREAL to design a T-shirt.

In the recent opening of STAYREAL Beijing Sanlitun store, the same time appeared in the STAYREAL and Coca-Cola, Hello Kitty, duo A dream and other brands of joint works.

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< p > < a href= "//www.sjfzxm.com/pioneer/" > not Liang Liang < /a >, said that the joint with brand is the first invitation from Hello Kitty brand.

In 2008, the 35 year old Hello Kitty brand invited a number of brands to cooperate, and STAYREAL was also invited.

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< p > in the eyes of Liang Liang, this joint opportunity is rare. But as a male designer, the image of Hello Kitty has always been a love and hate existence.

"Love is that it is lovely, and hate that you can not have it."

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< p > based on this special existence, Liang believes that if boys wear Hello Kitty, it should also be an interesting thing.

In the subsequent design, no two liang turned Hello Kitty into robots, and many boys began to have interest in Hello Kitty.

In the eyes of Liang Liang, it is not easy to make brand names. The joint T-shirts should balance the brand and the brand, so that different types of consumers can accept it. They need to integrate the spirit of the two brands to produce new meanings, which are suitable for different ethnic groups.

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< p > at present, STAYREAL has been combined with dozens of brands such as Hello Kitty, Doraemon, Coca Cola, Snoopy, Levi 's, G-SHOCK and so on.

Mr. Liang said that STAYREAL will have brand annual cooperation and joint name every year, and the brand can expand its popularity and influence through joint cooperation.

At present, STAYREAL will not only be in touch with the brand, but will also cooperate with the band to integrate more new elements and elements into the fashion design.

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< p > < strong > upgrading < a href= "//www.sjfzxm.com/news/index_c.asp > > clothing value sense < /a > /strong > /p >

< p > careful consumers may find that the tag of STAYREAL is sticker and the dust-proof bag for clothing can be reused.

In the eyes of Liang Liang and Axin, they do not want consumers to spend a lot of money to buy things that have no sense of value, so the STAYREAL team maximizes the value of products in many aspects such as product packaging, design and so on, so that every detail can bring unexpected feelings to consumers.

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< p > in improving clothing details and satisfying consumers' sense of value, STAYREAL also hopes to impress two types of consumers through the integration of atmosphere and space.

Mr. Liang said that the STAYREAL concept store, which is to be unveiled in November, will first merge clothing and coffee shops into a flat space for the first time, hoping that consumers will experience two different states in the same atmosphere.

"If this mode survives successfully in Shanghai stores, it will soon be copied to other cities."

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< p > in addition to building a new store, according to Mr. Liang Liang, in order to convey more conceptual designs to customers, STAYREAL has planned a series of large-scale exhibitions that will be touring in many cities next year.

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