Chinese Designers On International Fashion Stage

< p > > on the stage of the international a href= "//www.sjfzxm.com/" fashion /a, more and more Chinese designers are appearing, and Chinese designer brands are also moving towards the stage.

It is said that the spring of Chinese designers has come.

As we all know, this seemingly easy growth path is actually going through a difficult process.

< /p >

< p > < strong > predicament: do not make design first make enterprise < /strong > < /p >.

< p > at present, the living environment of domestic designers is not optimistic.

First is the company's recognition, followed by the market's reaction is not good.

Many designers reflect that their fashionable and fashionable designs are rarely sought after, while some of the popular styles have become the standard of selection for most garment enterprises.

< /p >

Wu Xuekai, creative director of P Shanghai standard top clothing design Co., Ltd., said that many designers will encounter various problems in their growth process. Designers should make their own businesses, publish their own works, do business, and manage them.

< /p >

< p > it is understood that a good designer should not only understand design, have enough fabrics, plate making and market knowledge, but also have profound cultural accumulation and have his own style.

But many designers in China do not do this at present.

< /p >

< p > besides, in the current clothing industry, domestic big companies are pursuing big international brands. Small companies are chasing big domestic brands.

Under such circumstances, many enterprises have been copying the best selling money in pursuit of profits.

< /p >

< p > Wu Xuekai said that in the entire textile and garment industry, this mutual reference is undeniable.

This process is actually communicating with the designers of these brands to grow and become more mature.

But no matter who you look at, you have to make your own things.

< /p >

< p > < strong > status: there is still a difference from international design < /strong > < /p >

< p > China's < a href= "//www.sjfzxm.com/ > > designer < /a > frequently appeared in the international fashion week.

Liu Fang, Zhang Huishan and Wang Haizhen's new faces, such as Wang Haizhen, who won the design awards in London Fashion Week, have made the "go out" China lineup bigger and bigger.

In the past China International Fashion Week, it is easy to find that in recent years, more and more attention has been paid to Chinese design by international media. International fashion design related enterprises and brands are paying more and more attention to China.

< /p >

< p > Wu Xuekai said that from the design itself, it can be said that there is no difference between designers at home and abroad.

But fashion is a whole, an industry, not a work.

Domestic designers may have reached the world level in a certain area, but there is still a certain gap between the designers and foreign designers in the whole atmosphere of fashion and the inheritance of fashion.

Fashion industry is a creative industry.

Including social, cultural, aesthetic and other aspects, is not a person's manufacturing process.

Compared with the fashion industry with a long history and high maturity in Europe and America, China's fashion industry is in a "post development" position.

< /p >

"P," Li DQI, chairman of the China Fashion Designers Association, said: "so far, we have no big cards that can be heard in the world.

On the one hand, there is still a lot of work to do in brand building and brand communication.

On the other hand, there is much room for improvement in design innovation.

< /p >

< p > < strong > inheritance: carry forward Chinese culture as a burden. < /strong > /p >

< p > although China's fashion industry is relatively weak in the high-end field, many design brands have begun competing with the overseas two or three line brands in the international market.

Now, the large shopping malls and shopping centers in China have changed the practice of blindly introducing foreign brands in the past, and began to focus on the introduction of domestic design brands and create their own characteristics.

In foreign countries, we can often see the brand of domestic textile and clothing.

< /p >

< p > Wu Xuekai said, "whenever we go to Paris fashion, we may still be following them.

If we can not depict the designer's fashion, we will always follow others.

Next, what Chinese designers most need to express is how to integrate the vertical culture and national horizontal culture in China for 5000 years, combine the understanding of fashion with the market, then create and carry forward, so as to make the design produce greater value.

< /p >

Parsons, Liu Hailun, graduating class judge of New York new college, P, said that Chinese designers still need to pay attention to many problems. Some designers are too eager to show Chinese elements and even become a burden.

In the changing process of fashion, designers must have an international perspective to compete with international designers. It is not desirable to stay in the performance of < a href= "//www.sjfzxm.com/" > Chinese element < /a >.

< /p >