CHIC2014 Shows Business Advantages And Supports Brands.

< p > March 26-29, the twenty-second China International a target= "_blank" href= "//www.sjfzxm.com/" with "force" as the theme. The dress is "/a" a target= "_blank" href= "_blank" > dress > Expo.

Under the background of industry pformation and upgrading, CHIC2014 actively develops new service functions, creates new value of exhibition, and builds business and industrial collaboration platform through the perspective of "all channels", "full resources" and "full mode", so as to provide strong support for brand enterprises in the new era of development and market expansion.

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< p > statistics show that on the first day of the 26 day, there are 40 thousand professional spectators all day.

On the morning of that morning, Gu Xiulian, former vice chairman of the Standing Committee of the National People's Congress, China's a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a" > the president of the Federation of industry, Wang Tiankai, the honorary president of the China Textile Industry Federation, Du Yuzhou, Xu Kunyuan, the vice chairman of the China Textile Industry Federation Gao Yong, and the Chinese ambassador to the United Kingdom Liu Xiaoming and other industry leaders, together with the heads of CHIC organizers, started the first visit of CHIC2014 in four groups.

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< p > < strong > brand seeking business opportunities < /strong > < /p >

< p > in the men's wear hall, "the odd" and "the wolf family" represent the hottest O2O online and offline interaction mode. They combine the offline business opportunities with the Internet to make the Internet the front desk for offline pactions.

According to the director of the exhibition, the last year's "double 11" period created excellent results for Tmall top 20 men's wear sales. This year, the company conducted an all-round display of the interactive experience platform at the booth.

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< p > the red collar group has brought customized services based on big data, and can also provide remote volume services, so that it is possible to "Customize" without leaving home.

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"P", while YOUNGOR chose to show its brand strength in a more concise and direct way. YOUNGOR chairman Li Rugang said sales increased by 5% over the previous year, according to the first quarter reports of enterprises in March 20th, and the overall situation is optimistic.

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< p > in the red bean booth, the exhibits include men's wear, women's wear and household clothes, creating a fashionable and casual lifestyle for consumers.

The head of the red bean said that the brand wanted to integrate foreign resources and buy high-end brand of men's clothing abroad, which is more advantageous than creating itself.

It can be said that the current Chinese clothing brand is looking at the market in a long-term perspective, adjusting itself with strategic thinking and adapting to the market pformation.

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"P > Beijing Hengxing Dashi brand Punto, as a supplier of many luxury brands in the world, has caused a sensation after its appearance.

According to the person in charge of the brand, the cooperation intentions of 10 agents and 5 shopping malls reached 10 yuan on the same day, and the total amount of cooperation reached 9 million yuan.

The Turkey brand Lindi West of the same pavilion has been exhibiting for the first time, and the harvest has been very good on that day. The largest order in the afternoon has reached 900 thousand yuan.

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< p > fashion brand "M S". Its concept, product quality and design were widely praised and affirmed on the day of its launching. Beijing Xingguang world, Hualian, commercial capital, Ginza, Liqun, Weifang Zhong Bai, Wuhan Zhong Bai, Wanda and other shopping malls all expressed cooperation intentions.

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< p > exhibition promoting cooperation < /p >

< p > the excellent performance of the brand is inseparable from the deep industrial foundation of China's clothing industry.

This year's CHIC exhibitors, the showcase of many cluster exhibition groups highlights the advantages of China's apparel industry chain.

For example, the Shishi Exhibition Group launched the "CHIC2014 Declaration on the quality improvement of Chinese clothing", expressing the determination of the development of China's textile and garment industry from the world factory to China's manufacturing powerhouse.

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< p > the impressive effect of Xinjiang pavilion's strong combination and complementary advantages is impressive.

Next, with the support of the relevant ministries and commissions of the state, the China Federation of textile industry will focus on supporting measures for industrial development in Xinjiang.

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< p > China's famous brand of wool cold proof clothing Shaanxi Yulin shows the brand innovation and technological innovation of woolen cashmere garments.

For example, the application of Monsel's cold proof products has reached 16.4~19.5 micron and its length has reached 9~11cm. The innovation of fabric has greatly improved the possibility of environmental protection and lightening the burden of clothing products.

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Besides P, the performance of overseas exhibition groups is also commendable. Overseas brands bring different design concepts and product experience.

The design of Korean clothing brand combines the characteristics of the public dress and the oriental traditional culture, which is very friendly to Chinese consumers.

The head of the French brand LENER told reporters that they not only had strong agents in China, but also opened a branch factory in Nanjing, bringing their design and manufacturing technology to China.

The leather used by the German brand CHRIST comes from the lambs of "natural death". It shows the important role of the enterprise in designing the product's environmental protection concept for the construction of brand image.

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< p > despite the different products and different ideas, overseas brands share a common point -- full expectation for China market and for Chinese partners.

Giuseppe Mazzarella, chairman of the Italy small and Medium Enterprises Association of Chinese enterprises, told reporters that unlike the previous years, the Italy pavilion a href= "//www.sjfzxm.com/news/index_z.asp" > CHIC < /a > the purpose of the trip is to hope that more and more small and medium-sized brands can enter the Chinese market, hoping that the brand entering the Chinese market can further go to the two or three tier cities.

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